Firstcry (Brainbees Solutions) Stock Price - ₹178.67 | Retail

FirstCry shares are rising due to a technical rebound from 52-week lows, supported by improving Q1 FY27 fundamentals that showed a 13% revenue increase and a significant narrowing of net losses. Investors are also reacting positively to the company’s strategic expansion of rapid delivery services and a shift toward higher-margin home brands, which are helping to offset competitive pressures. The uptick reflects a sentiment reset as the stock trades near distressed valuation levels ahead of its upcoming annual general meeting.

9h ago

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Company insights, generated from the most recent coverage.

Stock bouncing from 52-week low (₹168) after losing unicorn status (market cap <$1B). Negative sentiment likely priced in, triggering contrarian buying and short-covering.
Home brands now contribute >58% of India multi-channel GMV, and non-diapering portfolio accounts for 85% of GMV. This mix shift supports premiumization and aids gross margin recovery as diaper competition softens.
AGM scheduled for September 22, 2026, is expected to provide management clarity on the turnaround roadmap and future strategic priorities.

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The Quarter story

The two most recent quarterly results, compared side-by-side.

Brainbees shows improving cost control and pricing power, but domestic margins and overall profitability remain under seasonal pressure.

ESOP costs halved from ₹596 Cr to ₹296 Cr from Q1 FY26 to Q1 FY27, significantly easing non-cash expenses.

Adjusted EBITDA margin slipped from 6.3% to 4.2% from Q3 FY26 to Q1 FY27, signaling top-line growth outpacing cost control.

Gross profit margin recovered from 34.8% to 36.5% from Q3 FY26 to Q1 FY27, showing improved pricing discipline.

India Multi-Channel segment margin contracted from 5.7% to 1.2% from Q3 FY26 to Q1 FY27, highlighting domestic profitability pressure.

Offline GMV grew from ₹4,624 Cr to ₹5,316 Cr from Q1 FY26 to Q1 FY27, proving steady store network traction.

Indirect expenses rebounded from 6.0% to 7.6% from Q3 FY26 to Q1 FY27, adding operational cost volatility.

International average order value rose from ₹8,336 to ₹9,134 from Q1 FY26 to Q1 FY27, reflecting stronger premium basket sizes.

Loss after tax widened from ₹384 Cr to ₹440 Cr from Q3 FY26 to Q1 FY27, showing ongoing bottom-line challenges.

Advertising spend fell from 8.5% to 7.7% from Q1 FY26 to Q1 FY27, demonstrating better marketing efficiency.

International segment results improved from -₹374 Cr to -₹229 Cr from Q3 FY26 to Q1 FY27, but remain negative and drag overall profits.

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In the news

Brainbees Solutions breaks 9-day losing streak with 6% surge

FirstCry's Fall From Grace: How a Babycare Giant Lost Its Unicorn Crown

Quick Commerce Expands to 477 Cities as Industry Faces 'Fatalities'

Brainbees Q1 Loss Narrows to ₹43.9 Cr, Revenue Up 13% YoY

Swara Baby files ₹1,000 crore IPO with SEBI for hygiene market expansion

FirstCry's Intellitots Preschool Business Shows Profitability Despite Limited Growth

FirstCry shares fall 3% despite Q4 net loss narrowing to ₹30 crore

FirstCry shares tumble 7% on Q4 loss, margin pressure

FirstCry parent stock drops 3% despite Q4 loss narrowing to ₹30 crore

IRCTC Q4 Results 2026: Profit drops 9% to ₹326 cr, shares fall 2%

Brainbees Solutions Q4 Loss Narrows 57% to ₹30.30 Cr on 12% Revenue Growth

Brainbees Solutions shares surge 20% on Qwik delivery expansion

Brainbees Solutions shares surge 13% after Q3 loss narrows 69%

Brainbees Solutions crashes 20% post Q3 loss, down 70% from peak

Brainbees Solutions posts ₹28.73 cr net loss in Q3 FY26

Firstcry (Brainbees Solutions)

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