Shares of Brainbees Solutions, operator of baby and mother care products retailer FirstCry, continued their downward trajectory for the third straight session on Wednesday, 18 February, crashing another 6% to a fresh record low of ₹216 apiece, taking the three-day cumulative fall to 20%. According to reports from LiveMint, the stock has faced severe battering on Dalal Street, closing lower in each of the last five months, with pressure intensifying recently following the company's December quarter performance.
The sustained sell-off has pushed the stock to trade 53.54% below its IPO price of ₹465 and 70.6% lower than its record peak of ₹734. As reported by LiveMint, the crash has brought the company's market capitalisation below ₹11,300 crore, down from ₹38,344 crore at its peak. The sustained crash has also deepened the losses of retail investors, who collectively held 67% of the company's stake as of the December quarter (Q3FY26), according to Trendlyne data.
The company's net losses widened in Q3FY2, coming in at ₹39 crore as compared to a net loss of ₹15 crore in the year-ago quarter, impacted by higher operating costs, increased discounting, and single-digit revenue growth in its key India multi-channel business segment. According to LiveMint, revenue from operations during the reporting quarter came in at ₹2,424 crore, higher than ₹2,172 crore in the year-ago period, marking a growth of 12%. India Multi-Channel posted revenue growth of 9% year-on-year, while international revenue growth stumbled at 7% YoY amid elevated promotional activity.
Rajesh Palviya, SVP – Technical and Derivatives Research at Axis Securities, noted that FirstCry continues to trade within a downward-sloping channel on the weekly chart, repeatedly facing resistance at the upper band and finding support near the lower band. As reported by LiveMint, the stock has decisively broken below the horizontal support at 290, a level it had respected since mid-April 2025, reinforcing the prevailing bearish trend. The weekly RSI is trending lower and remains below its reference line, underscoring a negative bias.
