FirstCry shares surged 8% on Monday, September 28, 2026, despite broader market weakness, with the stock opening at ₹182 on BSE and touching an intraday high of ₹195.05. The stock has demonstrated strong weekly momentum with gains of 10.01% over the past week and 11.18% over the last two weeks, though it remains down 16.12% this month and 34.85% year-to-date. According to LiveMint, the recent surge comes after the company's parent company Brainbees Solutions reported improved Q1 FY27 results, with consolidated net loss narrowing to ₹31 crore compared to ₹46 crore in the year-ago quarter.
Global investment bank Goldman Sachs has acquired a significant stake in Brainbees Solutions Ltd, the parent company of omnichannel kidswear company FirstCry, through a bulk deal on the National Stock Exchange (NSE) on 24 September 2026. According to reports from LiveMint, Goldman Sachs Investments Mauritius I Ltd purchased 68 lakh shares of Brainbees Solutions at ₹175 per share, taking the total transaction value to approximately ₹119 crore. The deal represents a substantial investment in the children's retail platform's parent company, with Goldman Sachs also serving as an anchor investor in Brainbees Solutions' initial public offering (IPO).
The company has shown significant improvement in its financial metrics despite ongoing challenges. Brainbees Solutions reported a sharp improvement in operating profitability, with consolidated EBITDA rising 73.5% year-on-year to ₹59 crore from ₹34 crore a year earlier, while EBITDA margin expanded to 2.8% from 1.8% in the year-ago period. Revenue from operations increased 1% year-on-year to ₹2,106 crore in Q1 FY27, compared with ₹1,863 crore in the corresponding quarter of the previous fiscal. The company noted that its year-on-year revenue growth rate improved sequentially, with Q1 FY27 recording its strongest revenue growth in the past seven quarters. Initiatives across its offline business continued to support growth, with offline GMV growing in the mid-teens during the quarter.
Technical analysts from SBI Securities provide mixed signals for FirstCry's near-term prospects. According to Sudeep Shah, Vice President – Technical and Derivatives Research at SBI Securities, the stock continues to trade in a downtrend and remains below key moving averages on the weekly chart. The 20-week EMA zone of ₹200–₹205 is likely to act as immediate resistance, with the bearish bias expected to remain intact as long as the stock trades below this zone. On the downside, immediate support is in the ₹170–₹175 zone, with a decisive break below this support potentially extending ongoing weakness. The MACD line remains below the zero line on both daily and weekly charts, indicating a prevailing bearish bias, though the stock recently approached its 50-day EMA before facing selling pressure at higher levels.
Private equity firm TPG has completely exited its investment in FirstCry through a ₹202 crore bulk deal. As per NSE data, TPG, through its investment arm NewQuest Asia Investments III Ltd, sold its entire 2.21% stake in FirstCry, comprising 1.2 crore shares, at ₹175.15 per share, as per NSE data. The transaction was executed at a discount of around 2.4% to FirstCry's previous closing price. TPG had first invested in FirstCry in 2021 and has gradually pared its stake following the company's stock market debut in 2024. The bulk deal comes at a time when FirstCry continues to be under selling pressure, with the stock having jumped 6.13% in the past week but remaining 37.4% down on a year-to-date basis.
