Brainbees Solutions Limited, the parent company of FirstCry, experienced a remarkable surge on Friday, March 20, with shares zooming 19.99% to ₹252.07 on the NSE. According to reports from Upstox, the stock touched its upper circuit limit of ₹251.55 on the BSE during the session. The stock witnessed exceptional trading activity with volume spiking by more than 29 times on the BSE, significantly higher than the two-week average of 0.75 lakh shares. As per The Economic Times, the gains came following two successive sessions of decline, with nearly 6.3 crore shares traded on the NSE and a traded value of ₹1,508 crore. This dramatic surge came after both benchmark indices, S&P BSE SENSEX and NSE's NIFTY50, traded around 1.3% higher in late-morning deals.
On March 13, FirstCry announced the expansion of its 'Qwik' delivery service across select pincodes in Bengaluru, Pune, and Hyderabad. As reported by Upstox, parents in these cities can now access a wide range of baby and kids' products—including apparel, footwear, fashion accessories, consumables, baby gear, and toys—delivered in less than three hours. The company is leveraging its existing modern store network and RocketBees, a tech-enabled asset-light logistics initiative, to enable quicker order fulfillment. With an existing network of 1,200+ modern stores across India, the FirstCry 'Qwik' model is inherently scalable, enabling the company to expand seamlessly. According to The Economic Times, the multi-channel, multi-brand retailing platform for mothers, babies and kids' products last week announced this expansion across select pincodes in these three cities.
According to the company's press release, FirstCry is leveraging its network of 84 warehouses and stockists and its curated home brands, which contribute more than 55% of the India multi-channel GMV. The model, which was launched in December 2025, has already seen strong traction with the company expected to deliver around 60,000 orders via the Qwik network in March 2026 alone. The service has established a robust presence in key residential hubs including Whitefield and HSR Layout (Bengaluru), Baner, Kharadi and Hinjewadi (Pune), and Manikonda and Banjara Hills (Hyderabad). As per The Economic Times, the company is leveraging its network of 84 warehouses and stockists and its curated home brands, which contribute more than 55% of the India multi-channel GMV.
Despite the recent rally, Brainbees Solutions continues to face financial headwinds with net losses widening to ₹28 crore in Q3FY26 compared to ₹8 crore in the year-ago quarter, as reported by The Economic Times. The increased losses were impacted by higher operating costs, increased discounting, and single-digit revenue growth in its key India multi-channel business segment. However, revenue from operations during the reporting quarter stood at ₹2,480 crore compared to ₹2,217 crore in the year-ago period, marking a growth of 12%. The stock continues to trade at a significant discount to its IPO price, currently trading 47% below its IPO price of ₹465 and 65.66% lower than its record peak of ₹734. According to The Economic Times, the company widened its net losses to ₹28 crore in the December-ended quarter versus ₹8 crore in the year-ago period.
As reported by Upstox, following this rollout, FirstCry plans to expand Qwik service to other pincodes in these three cities and to Delhi NCR, Ahmedabad, and Chennai in the next phase. Vivek Goel, Chief Business Officer of FirstCry, stated that the company's goal is to meet all parents' requirements across both physical and online channels. He emphasized that by leveraging the existing store footprint, the company is enhancing customer experience while driving significant inventory efficiency, with plans to reduce delivery timelines from 3 hours to 2 hours as operations scale. According to The Economic Times, the company plans to expand Qwik service to other pincodes in these three cities and to Delhi NCR, Ahmedabad, and Chennai in the next phase.
