Leading automobile firm Maruti Suzuki India Limited announced on Tuesday that it has selected six startups under the 10th cohort of its flagship accelerator programme. According to the company, the selected startups - Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar and Swiftex - have been awarded paid Proof of Concepts (PoCs) to co-create solutions with Maruti Suzuki across key operational areas. The collaboration aims to develop AI-based and technology-driven solutions focused on improving automation and enhancing customer experience. As per Maruti Suzuki, this initiative is part of its broader strategy to strengthen digital transformation, AI integration, and operational innovation across its business ecosystem.
The initiatives will focus on improving safety and efficiency in plant operations, reducing product development timelines, strengthening material-level traceability, and enhancing customer engagement through digital tools, as reported by Maruti Suzuki. The selected startups and their focus areas include robotics-based material movement solutions, AI-powered used car pricing tools, predictive maintenance systems, digital platforms to accelerate product development, material traceability solutions and sales support platforms for dealership operations. According to Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, the collaboration will help the company further improve safety standards in manufacturing plants, shorten product design cycles and strengthen material traceability to support circular economy efforts. Goat Robotics will focus on developing solutions for safer and more efficient material handling within manufacturing facilities, while SheerDrive has been selected to create a real-time used car price visualisation platform linked to market trends and data analytics.
The accelerator initiative supports the government's Startup India vision by providing startups with mentorship, access to facilities and opportunities to work on real-world business challenges, as stated by Maruti Suzuki. The programme aims to enable dealer sales executives to engage with customers more effectively through technology-driven tools. According to the company, the programme not only helps startups refine and scale their innovations but also enables Maruti Suzuki to modernise its operations and build future-ready systems. The collaboration is designed to support the company's efforts in enhancing operational efficiency and customer experience through innovative technology solutions. Schijnenn Digital will work on reducing product design and development timelines through advanced digital engineering and process optimisation tools, while GenbaNEXT will support initiatives related to material traceability and circularity across the manufacturing supply chain.
Shares of Maruti Suzuki settled more than 2% lower at ₹13,173.60 apiece on the BSE on Tuesday, as reported by SocialNews.XYZ. The stock has traded in a 52-week range of ₹12,019.75 to ₹17,371.60 on the exchange, with the current trading price showing a decline from recent levels. The market movement occurred alongside the announcement of the startup collaboration initiative, reflecting investor response to the company's strategic technology partnerships and growing focus on digital transformation. The stock had previously touched a 52-week high of ₹17,371.60 and a 52-week low of ₹12,019.75 on the exchange, indicating the current trading level represents a significant decline from the peak performance.
