JSW Inspire, the activewear brand of the JSW Group, has been confirmed as the official sports performance and lifestyle partner of the Indian contingent for the 2026 Commonwealth Games in Glasgow and the 2026 Asian Games in Japan after extending its partnership with the Indian Olympic Association (IOA). According to reports from Business Standard, the agreement also includes the 2026 Youth Olympic Games in Dakar and the Asian Indoor and Martial Arts Games in Riyadh, ensuring the brand remains Team India's official apparel partner across four multi-sport events this year. As reported by ANI, this partnership marks another milestone in JSW Group's enduring journey of empowering Indian athletes on the world's biggest stages, with JSW Inspire having served as Team India's official apparel partner since the Tokyo Olympic cycle. The continuation of this partnership further underlines JSW Group's commitment to India's Olympic mission, one that extends far beyond competition through sustained investments in athlete development, world-class infrastructure, high-performance centres, coaching excellence and grassroots sporting ecosystems.
The official Team India merchandise for the CWG and Asian Games 2026 will be available through the JSW Inspire website from July 15, while sales on Myntra and Ajio will begin on July 23. As reported by ANI, fans can purchase JSW Inspire merchandise from July 15, 2026, at www.jswinspire.in, with the merchandise also available on e-commerce platforms including Myntra and Ajio from July 23. The renewed association will see JSW Inspire supply Team India's official competition and lifestyle apparel for the Commonwealth Games, scheduled in Glasgow from July 23 to August 2, before the focus shifts to the Asian Games in Japan from September 19 to October 4. The partnership will then continue at the Youth Olympic Games in Dakar from October 31 and the Asian Indoor and Martial Arts Games in Riyadh, which begin on November 28.
Since the Tokyo Olympic Games in 2020, JSW Inspire has proudly been the apparel of choice for India's finest athletes, accompanying Team India through the Birmingham 2022 Commonwealth Games, the Hangzhou 2022 Asian Games, the Paris 2024 Olympic Games, and now into another defining chapter of Indian sport in 2026. As reported by ANI, JSW Inspire has become an emblem of India's sporting aspirations, a badge of honour proudly worn by India's finest athletes as they compete against the best in the world. The partnership will then continue at the Youth Olympic Games in Dakar from October 31 and the Asian Indoor and Martial Arts Games in Riyadh, which begin on November 28. According to reports from Business Standard, JSW Inspire has served as Team India's official apparel partner since the Tokyo Olympic cycle, with Indian athletes wearing the brand's kit at the Birmingham Commonwealth Games, Hangzhou Asian Games and the Paris Olympics.
JSW Sports founder and director Parth Jindal said the partnership reflected the group's continued commitment to Indian sport and its efforts to build an Indian performance apparel brand around athletes' requirements. As reported by ANI, he emphasized that 'Rukna Nahin Hai' is more than a slogan; it's our belief, our heartbeat, and that the latest collection had been designed with athletes at its core. He added that 'For us at JSW, ''Rukna Nahin Hai'' is more than a slogan; it's our belief, our heartbeat. We have always aspired and worked passionately to develop sport in India, and nothing fills us with greater pride than watching our athletes bring victory to the country on the global stage. From day one we wanted to build a brand that is rooted in India but engineered for performance, and this collection reflects that, designed with the athlete at the core'. He added that the company wanted supporters across the country to back Team India by wearing the official jersey during the upcoming events, stating 'I see the jersey as our armour and urge every Indian to buy one and wear it with pride as we stand united behind our athletes'. Indian Olympic Association president PT Usha credited the JSW Group's sustained backing for helping athletes pursue success at the highest level, with ANI reporting that the JSW Group has been a strong pillar in supporting India's Olympic movement over the years.
Athletes welcomed the renewal, with long-distance runner Parul Chaudhary saying performance apparel was an important part of training, recovery and competition. As reported by ANI, she noted that 'As athletes, we spend countless hours training, travelling and competing, so what we wear makes a genuine difference to our performance and recovery', and that JSW Inspire combines comfort, functionality and style in a way that allows athletes to stay completely focused on their tasks. Boxer Preeti Sai Pawar added that 'Every athlete wants apparel that complements performance, offers comfort and adapts to the demands of elite sport', with JSW Inspire striking that balance exceptionally well. Both athletes noted that the Team India kit had been designed keeping athletes' needs in mind, as reported by ANI. Parul Chaudhary emphasized that 'Wearing the Team India kit is always an emotional moment, and knowing it has been thoughtfully designed for the needs of athletes makes that experience even more special', while Preeti Sai Pawar added that 'JSW Inspire strikes that balance exceptionally well. Whether during training or recovery, the apparel provides the comfort and confidence we need'.
