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In the news
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Company insights, generated from the most recent coverage.
Greek Yoghurt is the SKU caught in the FSSAI listing violation, and it is also the product underpinning the Sep 2026 plant and the high-margin whey/protein isolate thesis. Any recall or delisting risk hits the growth engine, not just a legacy curd line.
Quick-commerce and marketplace channels are a structural compliance exposure for Milky Mist: fresh dairy must carry 30% residual shelf life or 45 days to expiry at delivery, and short-dated stock is exactly what platforms push online. Listing accuracy and shelf-life tracking now sit on the brand's risk ledger.
FSSAI flagged Milky Mist's Low Fat Cream, Farm Fresh Curd and Greek Yoghurt for misleading/non-compliant product info on Swiggy Instamart and BigBasket — brand-supplied listing content is a compliance liability that can dent a premium-valued brand's equity regardless of platform fault.