Mumbai-based nutrition startup TruNativ has successfully raised $30 million (₹290 crore) in Series B funding led by global healthcare investment firm OrbiMed. According to reports from Inc42, the newly raised capital will be deployed across strategic priorities including nationwide distribution expansion and growth of the company's ingredient business. The funding round comprised both primary and secondary transactions, with existing investors like 100Unicorns, Rainmatter, and Venture Catalysts completely exiting their stakes through secondary transactions. Meanwhile, FMCG major Emami, which previously controlled 19% stake in the startup, diluted its holding to 10% in the current round.
The capital deployment will focus on nationwide distribution expansion across multiple retail channels including direct-to-consumer (D2C), quick commerce, modern trade, pharmacy and other retail platforms. As reported by Inc42, the startup will utilise the fresh capital to expand its offline retail presence in Tier I and II cities by partnering with leading supermarket chains. The company is also exploring partnerships to expand in the HORECA (hotel, restaurant, and catering) segment, where it wants to place its supplements and sugar replacements in hotel rooms, conferences and restaurant menus. Additionally, TruNativ plans to launch an innovation centre, 'The Good Lab', in Mumbai to enhance R&D for its supplement stack. Founder and CEO Pranav Malhotra confirmed that the company is preparing to enter international markets, with launches in the United Arab Emirates and Singapore targeted by the end of the year.
In FY26, TruNativ claims to have recorded a revenue of ₹130 crore, representing a 350% increase from around ₹37 crore reported in the previous fiscal year. According to Inc42, the startup is on track to achieve a revenue of ₹200 crore in the ongoing fiscal year (FY27). The company currently services 7-10 lakh orders per month with 45% of sales coming from repeat purchases. Sales are divided equally across the startup's website, quick commerce and ecommerce platforms, with the brand currently holding a majority share of the sugar-replacement category on quick-commerce platforms. Malhotra confirmed that TruNativ reported revenue of about ₹125 crore in FY25 and expects to cross ₹200 crore in the current fiscal year, stating the company is prioritizing growth over profits as it scales operations.
Founded by mother-son duo Pranav Malhotra and Mamta Malhotra along with Eeshaan Merchant in 2019 in Mumbai, TruNativ sells household nutrition products including everyday cooking protein and water-soluble fibre sachets that can be mixed in doughs and other cooking ingredients. According to Inc42, the startup has also introduced collagen supplements recently and will be looking to launch other vitamin-based supplements in the future. The company's product portfolio spans sugar alternatives, protein, gut health and wellness categories, positioning it as a comprehensive nutrition solutions provider in the Indian market. Malhotra emphasized that product innovation remains central to the company's strategy, with TruNativ developing nutrition products tailored to Indian consumption habits, including its heat-stable 'Everyday Protein' which can be added to staples such as rotis, curries, soups and atta. The company also works with fast moving consumer goods (FMCG) brands to fortify food products with protein, extending its reach beyond its own portfolio.
The funding comes as India's nutrition and protein market attracts growing consumer interest, with TruNativ positioned in a rapidly expanding sector. According to Tracxn, India is home to 2,672 nutrition-focused food startups, including The Whole Truth Foods, OZiva and Wellbeing Nutrition. Market research firm Mordor Intelligence estimates India's protein market will grow from $1.62 billion in 2026 to $2.22 billion by 2031, representing a compound annual growth rate of 6.54%. In the nutraceutical and supplements space, TruNativ competes with the likes of The Good Monk, SuperYou, The Whole Truth, Protein Chef, and Cosmix. Malhotra noted that protein as a category has been gaining momentum in India, stating he has seen the category grow from virtually zero to what it is today, with the company building business through consumer education around protein benefits.
