Women's functional intimates brand Tilt has successfully raised ₹3 crore in a seed funding round from the Deepak Bhagnani Family Office. According to reports from The Hindu BusinessLine, the funds were raised in August 2026. The company stated that the raised capital will be deployed to expand distribution and accelerate growth initiatives.
Founded by Shaivya Ramani and Raj Jain in 2022, Tilt develops functional innerwear for women with an innovative approach. As reported by The Hindu BusinessLine, the brand's monthly net revenue grew more than 10-fold between April 2025 and April 2026. The company has served more than 50,000 women with a strong repeat ratio and customer satisfaction. Currently, the brand sells primarily through its own website and is available on online marketplaces including Amazon, Myntra, Ajio, and more.
According to The Hindu BusinessLine, Tilt aims to scale to ₹10 crore in monthly revenue over the next 18 months. Co-founder Shaivya Ramani explained the company's philosophy, stating they started with the opposite approach: "We started Tilt with the opposite approach: identify an everyday problem women have normalised, understand why existing products are inadequate and create a solution that fits naturally into our lives. Women have historically been expected to adjust themselves to the limitations of intimate products." The brand has focused on addressing the historical issue where women have been expected to adjust to limitations of intimate products, as Ramani noted the company set out to solve everyday problems women had "normalised."
The seed investment came from the Deepak Bhagnani Family Office, which specializes in backing early-stage businesses and consumer companies. As reported by The Hindu BusinessLine, Shriyam Bhagnani, an investor at the family office, is actively involved in India's startup ecosystem alongside her career as an actor. Bhagnani emphasized that the founders had identified a real and underserved consumer problem, created a product-led solution, and demonstrated customer willingness to return, giving conviction in the company's potential. The investment reflects confidence in Tilt's innovative approach to solving everyday problems faced by women in the intimate wear segment.
