Former India captain Sourav Ganguly has been appointed as a brand ambassador for insurtech platform InsuranceDekho. According to reports from The Economic Times and Indian Television Dot Com, this partnership leverages Ganguly's reputation for fearless leadership and team-building qualities. The campaign draws on his defining identity as the captain who played without fear and backed his team to build a generation of winners. As per InsuranceDekho, this spirit directly maps onto the insurance advisor, a micro-entrepreneur navigating risk, building client trust, and securing the financial futures of families across India.
The campaign will feature a new television commercial across various platforms, as reported by The Economic Times. InsuranceDekho has launched its latest campaign 'Khul Kar Khelo', which translates to 'open and play' in English. This initiative aims to connect with a wider audience through engaging content that reflects Ganguly's leadership philosophy. The campaign is specifically built to encourage insurance agents to grow, earn more, and move ahead in life, with the platform's network spanning over 497K advisors and targeting advisors across 98% of India PIN codes.
The partnership will be brought to life through a new TVC campaign rolling out across digital and broadcast platforms, according to The Economic Times. The creative will spotlight the growth opportunities available to insurance advisors on InsuranceDekho, from AI-backed tools and instant commission payouts to an advisor network spanning 98% of Indian PIN codes. InsuranceDekho's partner programme offers insurance advisors access to over 750 insurance plans across 50+ insurers, AI-powered tools, and end-to-end support designed to help them scale faster. As per Indian Television Dot Com, the campaign reflects the increasing competition among digital insurance platforms to attract and retain advisors, who continue to play a critical role in driving insurance penetration, particularly across smaller towns and rural markets.
Commenting on the campaign, Ankit Agrawal, Founder and CEO of InsuranceDekho, stated that insurance advisors remain the backbone of financial protection for crores of Indian families, particularly across Bharat. He emphasized that Ganguly's fearless and ambitious approach mirrors the qualities the company sees in its advisor network and reinforces the campaign's message of embracing larger opportunities. Sourav Ganguly expressed pride in standing with the advisors who are making InsuranceDekho's mission to put a real financial safety net in the hands of every Indian family happen every day. He said fearlessness has always been the defining quality that separates those who simply play safe from those who create something enduring.
The campaign follows a landmark year for InsuranceDekho, which closed FY'26 as a profitable B2B2C insurtech business. Following completion of its merger with RenewBuy, the combined entity will become one of the largest B2B2C insurtech platforms in the country, with a gross written premium of ₹67 Bn in FY'26, a 6x increase from FY'21. This merger positions the platform to leverage Ganguly's leadership credentials in the insurance advisory space while expanding its market reach significantly. With celebrity endorsements becoming an increasingly common strategy in India's fast-growing insurtech sector, InsuranceDekho is betting that Ganguly's leadership credentials and mass appeal will help strengthen its connection with advisors while accelerating growth across the country's expanding insurance market.
