United Breweries has announced the expansion of Heineken Silver across Kerala, Odisha and Madhya Pradesh, according to reports from CNBC TV18. This strategic move builds on the brand's strong momentum in markets where it is already available, demonstrating the company's commitment to expanding its premium beer portfolio across key Indian markets. The company had previously launched Heineken Silver in New Delhi in November 2025 and is now leveraging the positive market response to capture additional market share in the premium beer segment.
Vikram Bahl, Chief Marketing Officer at United Breweries, stated that the positive response to Heineken Silver highlights the growing consumer appetite for differentiated premium beer offerings. As reported by CNBC TV18, the company remains focused on strengthening its premium portfolio and making the brand available to more consumers across key markets as part of this expansion strategy. The company emphasized that consumer demand for premium and international beer experiences continues to grow, with the strong response to Heineken Silver in existing markets reflecting evolving consumer preferences.
Heineken Silver is brewed using three natural ingredients -- barley, hops and water with Heneken's A-Yeast and a horizontal brewing process, as detailed by CNBC TV18. This premium positioning aligns with the company's strategy to offer differentiated products in the competitive beer market. The brewing methodology and natural ingredients are key differentiators that support the brand's premium positioning in the expanding premium beer segment.
United Breweries announced mixed first quarter results for FY27, with standalone net profit of ₹166 crore, which exceeded the CNBC-TV18 poll estimate of ₹147 crore but was lower than the corresponding quarter last fiscal. According to CNBC TV18, revenue increased 7.1% to ₹3,067 crore from the previous year, though this was below Street estimates of ₹3,116 crore. The company's EBITDA stood at ₹283 crore in the June quarter, which was marginally ahead of estimates, while operating margin expanded to 9.2% compared to Street expectations of 9% but was lower than 10.9% in the year-ago period.
United Breweries shares ended the previous session up nearly 1% and are currently trading at ₹1,359 per share, as reported by CNBC TV18. However, the stock has declined 26% over the past year and is at a 28.12% deficit from its 52-week high mark of ₹1,890.8 per share. As of August 26, 21 analysts cover the stock, with a relative majority of nine analysts (42.9%) indicating a 'sell' rating, seven analysts (33%) having a 'buy' rating, and five analysts (23%) maintaining a 'hold' rating, according to CNBC TV18.
