Regal Jewellers, a leading jewellery manufacturers and wholesalers, will enter the Tamil Nadu market with the launch of its first showroom in T. Nagar, Chennai on July 31. According to reports from The Hindu BusinessLine, the brand is bringing its 48-year legacy of manufacturing to one of the largest jewellery markets in India. The Chennai showroom marks the first step in Regal Jewellers' ambitious expansion plans for Tamil Nadu, with Puducherry set to follow and nearly 10 showrooms planned across the state in the coming years.
As part of its market entry strategy, Regal Jewellers has appointed actors Vijay Sethupathi and Simran as its Brand Ambassadors for Tamil Nadu along with its new campaign. The company has launched its "Indha Maatram... Adhu Nalladhu Dhaane?" campaign, which encourages customers to embrace a smarter way of purchasing jewellery - buying directly from the manufacturer, with greater transparency, exceptional value and uncompromising craftsmanship. Vibin Shivdas, Managing Director & CEO of Regal Jewellers, stated that the company believes buying directly from a manufacturer and wholesaler will be a meaningful change for customers, with the Chennai outlet serving as the first showroom in Tamil Nadu. Simran also welcomed the association, saying customers deserve confidence in every purchase and praised the brand's focus on quality craftsmanship, transparent pricing and customer value.
With its expansion into Tamil Nadu, Regal Jewellers will introduce a meaningful shift in the jewellery buying experience by enabling customers to purchase jewellery directly from the manufacturer at wholesale pricing. As reported by Moneycontrol, this direct-to-consumer approach aims to provide greater transparency and exceptional value compared to traditional retail channels. The company's 48-year manufacturing legacy positions it as a wholesale jewellery supplier with direct access to manufacturing processes, with plans to sell HUID 916 hallmarked jewellery directly from the manufacturer at wholesale prices, eliminating intermediaries. Vijay Sethupathi emphasized that trust is the foundation of every jewellery purchase, stating that jewellery is deeply connected to our traditions and emotions, and trust plays the biggest role.
Regal Jewellers has announced its vision to create over 2,000 employment opportunities across Tamil Nadu over the coming years. According to the company's expansion plans, recruitment will span across retail operations, customer service, merchandising, logistics, administration and support functions. The company will offer structured training programmes, career growth opportunities and industry-leading salary standards. As reported by The Hindu BusinessLine, this represents a significant commitment to local employment generation in the state's jewellery sector, with the Chennai outlet serving as the foundation for Regal Jewellers' long-term growth plans in Tamil Nadu.
