JSW MG Motor India has unveiled MG ADAPT (Advance Drive Architecture Platform Technology), described as India's first multi New Energy Vehicle (NEV) platform capable of supporting electric vehicles (EVs), hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs) and range extender electric vehicles (REEVs) on a single modular architecture. According to the company, the platform will underpin its future new energy vehicle portfolio, with one EV and one PHEV slated to debut on the architecture in FY27. As reported by Mint, the platform is based on SAIC's global architecture, tweaked for Indian market requirements, and touted as the first in the sector to accommodate four different new-energy vehicle technologies. Managing Director Anurag Mehrotra emphasized that MG ADAPT marks a defining milestone in our New Energy Vehicle journey and reflects our commitment to bringing globally advanced technologies that are relevant to the evolving needs of Indian customers.
JSW MG Motor India is capitalizing on the surge in electric vehicle demand following the West Asia conflict, with Managing Director Anurag Mehrotra announcing that new energy vehicles are expected to contribute up to 80% of total sales this year. According to reports from The Times of India, rising fuel prices and increased consumer interest in electric mobility have prompted the company to double down on its new-energy vehicle strategy. The company has been running at full production capacity in three shifts since the crisis began, demonstrating strong market response to the shift toward electric mobility. EV penetration has increased significantly from 3.8% in January to over 8% in June, reflecting the accelerated adoption of electric vehicles in the passenger vehicle segment. As reported by The Times of India, passenger vehicle EV penetration, which had slipped below 4% at the start of 2026, crossed 8% in June as higher fuel costs and growing awareness of running-cost savings pushed more buyers towards electrified vehicles.
The MG ADAPT platform integrates a dedicated hybrid engine, a dedicated battery system, India's first 10-in-1 Intelligent Electric Drive Unit and what it claims is the world's first Electromagnetic Dedicated Hybrid Transmission. As reported by The Economic Times, an Intelligent Energy Management System coordinates interaction between engine, battery and electric motor and automatically switches between four drive modes: Pure Electric Drive for urban driving, Series Hybrid Drive where the engine generates electricity for the motor, Parallel Hybrid Drive where engine and motor work together, and Engine Direct Drive for highway cruising. The platform has been designed as a highly flexible technology architecture that brings together multiple energy solutions on a single intelligent platform, enabling vehicles that are more efficient, more adaptable and engineered for the future. The dedicated hybrid engine has been developed specifically for hybrid applications to deliver higher thermal efficiency and lower fuel consumption, while the dedicated battery system is designed to provide quicker electric response, improved safety and higher efficiency.
The company is significantly expanding its manufacturing capabilities to meet the growing demand for electric vehicles. As reported by Business Standard, the first phase of capacity expansion at the Halol plant will be completed in March 2027, increasing annual capacity from 1.2 lakh units to 1.6 lakh units. Following this expansion, the company will begin work on the next phase that will take capacity to 3 lakh units. To support this growth, the company has increased headcount by almost 40% at the plant to cater to the third shift that was added. The platform's flexibility enables faster development time for future models while strengthening safety and offering better driving refinement, positioning it as the technological backbone of future products. As reported by Business Standard, the company is targeting 70% localisation for vehicles based on the ADAPT platform, with the remaining 30% consisting of battery cells and certain proprietary systems that most other OEMs also do not localise.
JSW MG Motor has sold close to 40,000 units overall this year, growing about 12-13% year-on-year, demonstrating strong performance amid the challenging market conditions. According to Mint, the company will undertake ₹1,400 crore in capital expenditure during the fiscal year, as part of its long-term commitment to invest ₹3,000-4,000 crore till 2030. The company expects NEVs to contribute 70-80% of total sales this year, maintaining similar penetration levels to last year and aligning with its five-year plan target of NEVs accounting for 75% of total volume. As reported by The Times of India, while Tata Motors remains India's largest electric passenger vehicle maker, EVs now account for around one-fifth of its passenger vehicle sales, reflecting a sharp jump in adoption. Mahindra's electric portfolio has also expanded rapidly, with EVs contributing about 12% of its passenger vehicle volumes in June. The company plans to invest ₹3,000-4,000 crore over the next few years, including around ₹1,400 crore during FY27, with spending focused on localisation, new products and manufacturing expansion.
