According to reports from The Economic Times, Bajaj Auto Ltd. has announced an aggressive product refresh strategy with 12 new models, 10 facelifts and two new Pulsars planned by September 2026. Joint Managing Director Rakesh Sharma confirmed the company will introduce a new 150cc Pulsar along with 10 facelifts across the 160cc to 400cc range, followed by a new 125cc Pulsar. As per The Economic Times, Sharma stated that "Our aim is to accomplish this exhaustive portfolio makeover within the next six weeks," with early market response to be reported by the company's next earnings call in October. The strategy extends beyond Pulsar refresh, with two new brands planned in the 125cc segment within the fiscal year, though Sharma did not commit to a specific timeline. The new brands will carry distinct positioning from Pulsar, with Sharma noting "The propositions will be different from Pulsar... there will be two different brands," without disclosing further details.
According to reports from The Economic Times, Bajaj Auto Ltd. delivered exceptional financial performance in Q1 FY27, with standalone net profit growing 42.3% YoY to ₹2,983 crore from ₹2,095.98 crore in the previous year, comfortably beating street estimates of ₹2,810 crore. Standalone revenue from operations rose 37% YoY to ₹17,244 crore from ₹12,584.45 crore in the year-ago quarter. The company has announced active plans to refresh and enhance the 125-160cc motorcycle range to aggressively strengthen its competitive position in this crucial segment. As per The Economic Times, this strategic move is crucial as the executive motorcycle segment ranging from 125cc to 160cc has emerged as the main battlefield for market share, with competitors like TVS Motor and Hero MotoCorp continuing to alter sector dynamics.
As reported by The Economic Times, Bajaj Auto achieved remarkable volume growth of 29% YoY to 1,438,251 units, with export volumes surging 54% YoY to 732,173 units compared to 475,437 units previously. The company's export operations recorded their best-ever quarterly performance, with export shipments crossing the 700,000-unit mark for the first time. Most significantly, export volumes surpassed domestic sales, marking a historic milestone in the company's export operations. Commercial vehicle exports also demonstrated strong momentum, growing around 70% despite facing logistical challenges and geopolitical tensions in the Middle East and North Africa region. The company is sustaining monthly export volume run rates above 220,000 units and has successfully refreshed the 125-160cc Pulsar models with new electronic and feature upgrades in late July 2026.
According to The Economic Times, KTM's turnaround remained on track following the restructuring that had disrupted production in the year-ago quarter. Chief Financial Officer Dinesh Thapar confirmed that "The planned normalisation of dealer and plant inventories has largely been completed, with inventory levels now stabilising at the desired levels." KTM exports from India grew over 20% in the quarter, with Sharma stating that "There will be a substantial amount of manufacturing here" citing cost competitiveness and existing research and development collaboration between the two companies. The refreshed N and NS series in the 150cc-plus range have already gained traction since their November launch, with the two models now accounting for nearly 60% of sales in that segment. Meanwhile, Triumph exports from India rose 40% year-on-year in the quarter, aided by the recently launched Tracker 400, styled on flat-track racing. The joint KTM-Triumph store rollout has expanded to nearly 90 outlets, with total Triumph touch points now at around 210-215.
As reported by The Economic Times, the domestic business recorded 26% revenue growth, supported by double-digit expansion across both two-wheeler and three-wheeler segments. Electric vehicles (EV), which now account for nearly 30% of the domestic business, nearly doubled their revenue despite capacity constraints. The company reported strong momentum across its premium motorcycle portfolio, with the Pulsar, Avenger and Dominar brands posting double-digit growth. The KTM and Triumph businesses recorded 60% YoY growth in domestic revenue, while the Chetak electric scooter business delivered record volumes, revenue and profitability. Jefferies noted that domestic two-wheeler demand continues to hold up well, while exports remain strong, and highlighted management's plans to launch two new Pulsar motorcycles by September and two new brands during FY27. The refreshed N and NS series in the 150cc-plus range have already gained traction since their November launch, with the two models now accounting for nearly 60% of sales in that segment.
As reported by The Economic Times, the comprehensive Q1 FY27 financial beat is expected to drive positive near-term valuation updates and solidify the company's leading market standing. The historical share buyback program of ₹5,632.8 crore at ₹12,000 per share was successfully completed on July 7, 2026, demonstrating strong capital discipline. The company has appointed Rakesh Sharma as Joint Managing Director, effective June 2026, strengthening its leadership team. Morgan Stanley maintained that FY27 is shaping up to be another strong year for exports and believes a revival in domestic market share remains the key trigger for a re-rating, while Jefferies raised FY27-FY29 earnings estimates by 6-8%. The automaker's robust export surge serves as a healthy sentiment booster for the wider auto components and manufacturing sectors, with the company generating more than ₹2,300 crore in free cash flow during the quarter and ending June with surplus funds exceeding ₹21,000 crore.
