According to reports from Mint, both gold and silver purchases during Akshaya Tritiya have demonstrated consistent historical performance over the past nine years. Silver has significantly outperformed gold, delivering returns of over 155% since last year's festival, while gold rates have surged approximately 56% since April 30, 2025. The festival will be observed on Sunday, April 19, 2026, with Indian households estimated to hold 11-16% of all the gold ever mined above ground - exceeding the combined national reserves of the US, Germany, Italy, and Russia. As reported by The Economic Times, gold prices have climbed nearly 60% since Akshaya Tritiya 2025, demonstrating strong momentum in the precious metals market.
As reported by Moneycontrol, gold prices have surged by approximately 63% this festive season, with gold price on April 15 last year standing at ₹95,500 per 10 grams and currently hovering around ₹1,55,570 for 24-karat purity. MCX silver prices have risen from approximately ₹1,00,000 per kg to ₹2,55,000 per kg, underscoring its dual appeal as both a precious and industrial metal. According to The Economic Times, gold prices on the MCX have risen 8%, or nearly ₹12,000, since the beginning of the year, with MCX gold currently trading in the ₹1,54,500-1,55,000 range. The rally has been driven by a combination of elevated geopolitical risk premiums, a softer US dollar, and sustained central bank buying, though recent geopolitical tensions and interest rate uncertainty have created some complexity in the outlook.
As India gears up for Akshaya Tritiya, jewellery demand is witnessing a strong uptick across both e-commerce and offline retail channels. Siddharth Bhagat, director for fashion and beauty at Amazon India, reported that demand has accelerated significantly ahead of the festival, with gold jewellery growing around 2X, silver 2.5X and coins around 2X year-on-year. According to The Hindu BusinessLine, consumers are increasingly blending investment buying with lifestyle-led purchases, with fine jewellery and precious jewellery segments growing two-fold and 3.7 times, respectively. Offline retailers, however, expect steady but more measured demand, with Parag Shah, CEO and Director of KISNA Diamond & Gold Jewellery, noting that consumers continue to participate in festive buying, albeit with a sharper focus on value. KISNA is seeing steady demand despite high gold prices, with purchases largely concentrated in the ₹60,000–₹80,000 range, reflecting a clear shift toward value-led buying.
According to Deveya Gaglani, Senior Research Analyst at Axis Securities, gold has delivered strong performance over the past five years, with gains of approximately 40% and 47% in dollar terms over the past two years. Gaglani expects gold to maintain a positive bias in 2026, potentially reaching ₹1,70,000 – ₹1,85,000 in the domestic market over the next year. Trivedi projects that MCX gold rate could approach ₹1,80,000 per 10 grams by Akshaya Tritiya next year, while silver prices may rise to around ₹3,50,000 per kg. Vandana Bharti, head of commodity research at SMC Global Securities, believes gold prices will remain on the higher side with central banks and ETF buying, expecting gold price to be around ₹2 lakh for the next Akshaya Tritiya. From a technical perspective, The Economic Times notes that buying interest is emerging at lower levels, with a sustained move above ₹1,55,000 potentially reviving momentum toward ₹1,57,000–1,58,000.
As reported by Moneycontrol, commodity analysts believe that despite a surge in bullion prices, demand has not retreated but instead recalibrated this festive season. Samit Guha, MD & CEO of MMTC-PAMP, notes that "For Akshaya Tritiya specifically, we expect steady participation. The cultural imperative does not pause for price corrections, and increasingly, Indian consumers are approaching these purchases with a long-term lens as wealth preservation, not just celebration." He observes that consumers are opting for lightweight jewellery, and increasingly moving towards 24K gold and 999.9+ purity silver coins and bars. The Augmont Bullion report indicates that Indian gold ETF inflows hit ₹24,040 crore in January 2026, representing a 106% jump, with retail demand showing a distinct shift toward financial gold products like Gold ETFs and Silver ETFs to avoid high making charges and storage issues. From an investment perspective, experts recommend viewing gold as a hedge rather than a short-term trade, with corrections following strong rallies being natural and not undermining the long-term bullish outlook for precious metals.
