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Company insights, generated from the most recent coverage.
60% of old gold exchange volume comes from non-Senco gold, demonstrating strong cross-brand trust and competitive advantage in gold recycling.
Old gold exchange contributes ~44% of FY26 revenue, driven by 87+ year brand legacy and 0% deduction policy on Senco jewellery.
Senco Gold CEO states GMS 2.0 will help mobilize gold directly from customers, boosting footfalls and deepening engagement through a valuable new service offering across its 201-showroom network.
The Quarter story
The two most recent quarterly results, compared side-by-side.
Senco Gold expands stores and digital users, but faces seasonal margin pressure and higher working capital costs.
Showroom count grew from 185 in Q1 FY26 to 209 in Q1 FY27 — wider physical reach to capture local demand
Adjusted EBITDA margin cooled from 13.7% in Q4 FY26 to 7.0% in Q1 FY27 — seasonal demand shifts are squeezing profitability
Same-store sales growth jumped from 19.6% in Q1 FY26 to 39% in Q1 FY27 — existing stores are pulling in more customers
Other expenses jumped from ₹723.9 Cr in Q2 FY26 to ₹1,945.7 Cr in Q1 FY27 — operational overheads are eating into margins
App users surged from 5 in Q2 FY26 to 122,200 in Q1 FY27 — digital platform is gaining serious traction
Working capital borrowings surged from ₹4,383.3 Cr in Q2 FY26 to ₹22,800 Cr in Q1 FY27 — funding inventory and store expansion requires more debt
Average ticket value rose from ₹79,400 in Q1 FY26 to ₹1,24,200 in Q1 FY27 — customers are spending more per visit
Blended borrowing cost rose from 6.9% in Q3 FY26 to 7.7% in Q1 FY27 — higher interest rates are increasing financing costs
Inventory days fell from 169 in Q1 FY26 to 152 in Q1 FY27 — stock is moving faster through the system
FII shareholding fell from 8.22% in Q3 FY26 to 6.87% in Q1 FY27 — foreign investors are reducing their stake