UK-based Virtuoso Music has officially launched its India operations, marking its first expansion into South Asia. The company announced its foray into India with a comprehensive focus on creator-first structures as it intends to build meaningfully across the Indian music markets. According to the company's latest statement, Virtuoso Music will bring together music production, artist development, rights management and distribution under one platform as it looks to build a long-term presence in the country's growing music industry. The company's India operations will span across original music creation, rights management, artist development and distribution, working with talent and rightsholders across the country to develop, manage and release music. The first wave of artists and industry partnerships will be announced in the coming months as the company expands its presence in India.
As reported by Virtuoso Music, the company's creator-first approach supports stronger creative relationships, encourages long-term investment in talent and helps build a more sustainable foundation for artists, collaborators and the music they create. Andrew Smith, head of digital strategy at Virtuoso Music, stated that India has an extraordinary depth of musical talent across languages, genres and generations, and the company is here to work alongside that talent and build something of real and lasting value together. The company believes this approach ensures that the people who create music have a genuine share in the success of their work, supporting a more sustainable ecosystem for the music industry. Sahaj Miya, Head of New Business & Music at Virtuoso Music, emphasized that the future of the music ecosystem lies in ensuring that the people who create music have a genuine share in the success of their work.
According to the FICCI-EY Media and Entertainment Report 2026, India's music industry grew 10% in 2025 to ₹59 billion. The report expects the market to grow at a compound annual growth rate of 9% through 2028, reaching nearly ₹75 billion. The growth in the segment is being driven by streaming adoption, a young mobile-first listener base, and regional-language catalogues with growing international reach. The report also estimated that India had around 178 million audio streaming users in 2025, supported by a young mobile-first audience and increasing popularity of regional-language music in India and overseas. India continues to be one of the world's fastest-growing music markets, making it an attractive destination for international music companies.
As reported by Virtuoso Music, besides producing and releasing new music, the company will help rights holders manage their existing catalogues through its rights management and distribution network. The company also plans to invest in marketing for every release while exploring sync licensing, brand partnerships and international placement opportunities to take Indian music to global audiences. The company's India operations will span across original music creation, rights management, artist development and distribution, working with talent and rightsholders across the country to develop, manage and release music. This comprehensive approach reflects the company's commitment to serving the diverse tastes of Indian audiences across regional boundaries.
According to Virtuoso Music, repertoire across Hindi, Punjabi, Tamil and Telugu is already in production, with releases planned for early 2027. The company plans to release original music in these four languages, with its first projects expected to launch in early 2027. This comprehensive approach to language diversity reflects India's rich musical landscape and the company's commitment to serving the diverse tastes of Indian audiences across regional boundaries. The company will also work with artists and rights holders on marketing, catalogue management, sync licensing and international partnerships to help Indian music reach global audiences.
