Pune-based Provilac, which pioneered fresh high-protein milk in India, has raised $14 million from Panthera Growth Partners in its first institutional round of funding. According to reports from Business Standard, the investment will accelerate Provilac's expansion of manufacturing capacity, innovation across its high-protein dairy portfolio, and entry into new markets, including Bangalore. The company has built its operations over more than a decade as a bootstrapped business, developing an integrated fresh-dairy operation giving the company greater control over product quality and consistency from source to the consumer's doorstep.
Provilac's flagship milk delivers 25 grams of protein in a 250 ml serving, roughly three times the protein of regular milk, through ultrafiltration that concentrates the protein naturally present in milk rather than adding protein powder. As reported by Business Standard, the product is lactose-free and suitable for consumers of all ages. The company's quality and safety processes include third-party testing every three months at NABL-accredited laboratories for nutritional parameters, antibiotic residues, adulteration, aflatoxin, microbial analysis, and other relevant quality and safety parameters.
Today, Provilac serves more than 50,000 households every day, according to Business Standard reports. The brand predominantly reaches consumers through its own app on a subscription model, delivering fresh high-protein dairy to customers' doorsteps every day. Currently, Provilac is across Mumbai, Pune, Hyderabad, Delhi NCR and Jaipur through its own app, and is expanding its presence in Bangalore through FirstClub and Blinkit Gourmet. Beyond plain high-protein milk, the portfolio includes infused variants across both familiar and contemporary flavors, as well as high-protein curd in multiple formats.
According to Business Standard, Provilac plans to further expand into high-protein dairy fortified with vitamins and other micronutrients, alongside new formats across fresh dairy. The company is building a new category of everyday dairy around protein-rich nutrition, with founder and CEO Siddharth Runwal stating that the investment will help strengthen manufacturing, accelerate innovation and reach more families across India. General Partner at Panthera Growth Partners Shilpa Kulkarni noted that India's protein gap is one of the country's largest unmet nutrition needs, with Provilac having done the hard work of building fresh, high-protein dairy at scale.
