Conversational AI platform Gupshup has launched an agentic AI solution specifically designed for the real estate sector. According to reports from Business Standard, the solution combines agentic AI, structured workflows and integrations with property, inventory and customer relationship management (CRM) systems. The platform enables customers to explore properties, ask questions, share their requirements and take the next step through WhatsApp and voice interactions, moving from discovery to action within the same interaction. The move comes as real estate companies increasingly use AI for customer engagement, property discovery and lead qualification.
The launch comes as real estate companies increasingly adopt AI for customer engagement and lead qualification. According to an EY-Parthenon-Credai report released in June, AI could improve real estate sales velocity by 30-50 per cent and reduce customer acquisition costs by 20-50 per cent. The technology could also improve workforce productivity by 20-50 per cent and contribute $14-17 billion to the sector's gross value added over the next seven years. As reported by Business Standard, proptech firms are already deploying AI-powered customer interactions on messaging platforms, while developers use AI-led tools for design optimization, construction monitoring, procurement and project execution, with some reporting reductions in material waste and construction timelines.
According to Gupshup, traditional digital journeys often rely on static websites and lead forms, requiring customers to search across multiple pages or submit queries and wait for responses. The new solution brings the process into a conversational experience, allowing customers to ask questions, receive information relevant to their requirements and move from discovery to action within the same interaction. The solution uses agentic AI and structured business workflows to understand open-ended questions, identify customer requirements and retrieve relevant information from developers' project and inventory systems. It can collect details such as budget, preferred location, property type and purchase timeline to qualify leads and trigger the next step in the sales journey. Customers can download brochures, submit their details, request callbacks, schedule appointments or connect with sales representatives, while developers can use the same experience for post-sales interactions including maintenance requests, appointment scheduling and document access.
As reported by Business Standard, Gupshup has already deployed the capabilities across real estate deployments in West Asia. A leading real estate company uses the structured and agentic AI experience on WhatsApp for property discovery and lead qualification, with customers exploring multiple projects and asking questions about availability, unit types, area, payment plans and amenities, with responses drawn from the relevant project knowledge base. The experience also supports brochure downloads, lead submission, callback requests and handover to sales agents. Another real estate development company uses Gupshup's agentic AI on WhatsApp for property discovery, lead generation and customer service, including maintenance requests, appointment booking and access to property documents, with the experience supporting text and voice in English and Saudi dialect Arabic.
According to Gupshup, the real estate AI solution is available globally and can integrate with developers' existing property, inventory and CRM systems. The company stated that real estate has traditionally used digital channels to generate leads, but the buying journey itself remains highly conversational, with customers wanting to ask questions, compare options and get advice before making decisions. Agentic AI changes the role of digital channels from simply capturing leads to actively helping customers discover, evaluate and act on the right property, bringing intelligence to channels where customers already spend their time while giving developers the ability to connect those conversations to their sales and service systems.
