India's community management platforms are increasingly looking beyond software subscriptions to unlock new sources of growth, with companies betting on advertising, financial services, hardware and insurance as they seek to deepen monetization of their resident base. According to reports from Mint, the shift comes as apps like MyGate, Nobrokerhood and Park+ look to monetise millions of users across fast-growing gated communities, where software subscriptions alone have proved difficult to scale.
Fresh off a ₹225-crore fundraise from Dharana Capital, MyGate now derives nearly 70% of its revenue from advertising, while smart locks contribute another 8-9%, co-founder and chief executive officer Abhishek Kumar told Mint. As reported by Mint, Kumar explained that "the willingness to pay for software in India is still evolving," adding that companies therefore need to build adjacent businesses that create additional revenue streams instead of relying solely on subscription income.
NoBroker's platform, NoBrokerhood, has expanded into home services, including at-home salons, packing and moving and painting. According to Mint, home services now contribute 30% of NoBroker's overall revenues, alongside 55% from real-estate services and 25% from financial services. Co-founder and chief business officer Saurabh Garg explained that the company uses resident data to predict which services residents might need and when to reach out to them.
Community management platforms have digitised around 37,000 gated communities, a figure expected to exceed 70,000 by FY31, according to Redseer Strategy Consultants. As reported by Mint, India is projected to have around 180,000 gated communities housing 32 million households by then, with the addressable advertising opportunity estimated at about $800 million. MyGate reported FY25 revenue of ₹186.7 crore, up from ₹109 crore a year earlier, while narrowing its net loss to ₹15.3 crore.
While all four companies began by digitising residential communities, their growth strategies have diverged sharply. According to Mint, MyGate has deliberately stayed focused on products that extend its role within residential communities, expanding into smart locks which now contribute 8-9% of revenue. Park+, which started as a parking and mobility platform, is now branching out into motor insurance, expecting advertising to make up 5% of revenue this year. Meanwhile, rival Apna Complex chose a different path after Anarock bought it in 2021, transforming into enterprise software platform Anacity, deciding that consumer advertising was not a viable option.
