NoBroker Technologies Solutions Pvt. Ltd has diversified into the home salon services space with the launch of Zivora in Bengaluru, entering a fast-growing market dominated by players such as Urban Company and YesMadam. According to reports from NoBroker, the company plans to enter the National Capital Region, Pune, Hyderabad, Chennai, and Mumbai in the next two months. Co-founder and CEO Amit Kumar Agarwal explained that the company is already present in painting, bathroom cleaning, full home cleaning, kitchen cleaning, appliance repair, AC servicing, plumbing, electrician, and carpentry, serving 200,000 homes every month. The decision to enter salon services was driven by high customer demand and social requirements that matched the company's existing service portfolio.
NoBroker claims to have 200 professionals in Bengaluru for its home salon services launched this month, with an average ticket size of ₹1,250. As reported by NoBroker, the average ticket size for home salon services in the country ranges from ₹800 to ₹1,500. The platform claimed to have recorded an active customer base of 5,000 over the past 10 days, with a 50% customer retention rate. However, the company remains sceptical about instant help services, with Agarwal noting that competition is extremely high and many players are using this as a customer acquisition strategy to sell home services.
According to NoBroker, the company sees significant growth potential in the home salon services market. As reported by NoBroker, across all competitors combined, only 7-8% of apartments have ever had an at-home salon service visit. The data shows that the market is very large, with all competitors combined accounting for less than 10% of the overall salon market. Agarwal highlighted that customer demand was high and social requirements matched, making the expansion a logical next step for the company's service portfolio.
The company is also eyeing going public, with Agarwal stating that in the next 12 months, they need to be fully cash profitable. According to NoBroker, the next 12 to 18 months will be about preparing for an initial public offering. However, analysts argue that the space will get more competitive in the coming years, with Datum Intelligence founder Satish Meena noting that instant-service companies may also try entering this category due to higher average order value. Meena highlighted that this category has its own operational challenges, requiring training of beauticians and ensuring consistent service quality, capabilities that Urban Company has developed over many years.
In 2023-24, NoBroker's operating revenue rose 32% to ₹803 crore from ₹609 crore in 2022-23, while its net loss narrowed 19% to ₹411 crore from ₹506 crore a year ago. As reported by NoBroker, the company is yet to disclose its 2024-25 financial results. The company remains cautious about instant help services, with Agarwal noting that in the future, once pricing stabilizes, it could become something they consider, especially because their home-services business is already fully profitable.
