The Association of Mutual Funds in India (AMFI) announced a series of investor education initiatives at its 31st Foundation Day held in Mumbai, targeting women, first-time investors, smaller cities and underserved communities. According to reports from Business Standard, the organisation will conduct around 20 workshops across 10-12 cities to train 10,000 MF distributors on ethics, compliance and prevention of misselling. The training programme has been expanded under the AMFI-NISM partnership to cover ethics, compliance, fiduciary responsibility, mis-selling, churning, data privacy and succession. As per The Economic Times, these initiatives represent AMFI's commitment to deepen mutual fund participation through focused education and outreach programmes.
In partnership with Sa-Dhan, AMFI said it will hold 500 investor awareness programmes across five states, reaching 25,000 people and creating a network of 100 Nivesh Sakhis. As reported by Business Standard, the initiative aims to expand financial literacy and accessibility in underserved markets. The AMFI-Sa-Dhan initiative was formalised in the presence of Kiran Kumar, Treasurer and Director, Sa-Dhan. According to The Economic Times, these partnerships with NISM and Sa-Dhan are specifically designed to strengthen distributor ethics and encourage informed, responsible investing nationwide.
The association will also pilot the Bharat Nivesh Mela in five Tier-II and Tier-III cities and take financial awareness programmes to women through Pinkathon events across 15 cities and Pinkathon Day events in 52 cities. According to Business Standard, these targeted approaches are designed to reach specific demographic segments that have traditionally been underserved in the mutual fund industry. The partnership with Pinkathon, led by Milind Soman, will promote women's financial awareness across these expanded geographies. As per The Economic Times, these specialized initiatives demonstrate AMFI's comprehensive approach to reaching diverse investor segments.
The initiatives were announced in the presence of Tuhin Kanta Pandey, Chairman, SEBI; Amarjeet Singh, Whole-Time Member, SEBI; Manoj Kumar, Executive Director, SEBI; Sundeep Sikka, Chairman, AMFI; and Venkat N. Chalasani, CEO, AMFI, along with members of the AMFI Board, AMC CEOs and senior industry representatives. Speaking on the occasion, Tuhin Kanta Pandey, Chairman, SEBI, emphasized that mutual funds play a dual role by enabling households to participate in India's growth while channeling savings into the productive economy. He stressed the need for strong governance, oversight and fiduciary responsibility as the industry's growing scale makes these essential. According to The Economic Times, these initiatives reflect AMFI's strategic focus on expanding mutual fund participation through comprehensive education and outreach programmes.
