The Directorate General of Foreign Trade (DGFT) has launched a comprehensive branding, packaging and labelling initiative to strengthen India's export competitiveness. According to a notification issued by the commerce department, this move represents a significant government effort to enhance global visibility and market access for Indian goods. The initiative specifically targets products from micro, small and medium enterprises (MSMEs), which form a crucial segment of India's export portfolio.
Under the new framework, the government will provide support for overseas branding and promotional campaigns for Indian products and sectors in key international markets. As reported by the commerce department, this initiative seeks to project a consistent 'Brand India' identity while helping exporters build stronger recognition among global buyers. The comprehensive approach encompasses branding, packaging, and labelling standards to create a unified market presence for Indian goods internationally.
The proposed Brand India Committee will provide strategic direction for branding efforts, identify priority sectors and markets, and oversee the implementation of overseas promotion projects. According to the commerce department notification, this committee structure is designed to ensure coordinated and effective execution of the branding initiative across different markets and product categories. The committee's mandate includes strategic planning, market identification, and project implementation oversight for the global branding campaign.
The initiative is expected to enhance the global visibility, brand recall and market access of Indian goods, particularly benefiting MSMEs that form a significant portion of India's export base. As reported by the commerce department, this comprehensive approach represents a systematic effort to strengthen India's export competitiveness through enhanced brand recognition and market positioning in international markets. The focus on MSMEs aligns with the government's broader objective of supporting smaller enterprises in accessing global markets.
