SBI Card has announced the launch of Advantage SBI Card on SBI YONO, introducing a seamless digital journey that enables customers to avail a secured credit card backed by a fixed deposit. According to reports from Business Standard and Mint, the end-to-end digital journey for secured credit cards on SBI YONO, further strengthens customer's access to credit through a seamless and convenient digital experience. In a press release, the company confirmed that the new Advantage SBI Card can be accessed through a fully digital journey and obtained in about 10 minutes. The launch was officially announced on September 23, 2026, marking a significant milestone in digital credit accessibility ahead of the festive season. The launch was inaugurated by Challa Sreenivasulu Setty, Chairman, State Bank of India, in the presence of Ashwini Kumar Tewari, Managing Director, SBI, and Salila Pande, Managing Director and CEO, SBI Card.
The launch introduces a fully digital application process completed in 10 minutes, eliminating the need for conventional paperwork. Customers can apply for four secured Advantage SBI Card variants - SBI Card Elite, SBI Card Prime, SimplyClick SBI Card, and SimplySAVE SBI Card - on SBI YONO. As reported by Business Standard and Mint, the launch brings together SBI Card's trusted credit card expertise along with SBI's reach and digital capabilities of YONO platform to deliver a simple yet enhanced customer experience. The entire application journey, including the digital process on YONO, is designed to eliminate paperwork and provide an integrated application experience. Customers with a fixed deposit with SBI can easily apply for the secured Advantage SBI Card through this 100% paperless journey on SBI YONO. The cards are backed by a fixed deposit, providing collateral against the credit facility, catering to customers seeking instant access to credit facilities without physical documentation. According to SBI Card, the facility is intended to provide an additional route to formal credit for customers who want to establish or build their credit profile.
The initiative targets customers seeking secured credit linked to fixed deposits to build credit profiles. According to reports from Business Standard and Mint, this integration allows customers to leverage their existing fixed deposit relationship with SBI while accessing credit facilities through the digital platform. SBI Card Managing Director and CEO Salila Pande stated that the digital facility was designed to simplify the application process. "Customers can now experience a simpler and more convenient way to access secured credit cards through a seamless, 100% paperless digital journey," she said. The offering is aimed, among other things, at customers looking to establish or strengthen their credit profile and gain access to formal credit. The move aims to simplify access to formal credit while combining the security of a fixed deposit with the benefits of a credit card. The launch represents SBI Card's strategic move to enhance customer access to credit through digital channels, strengthening the company's position in the secured credit card segment. The initiative combines the security of a fixed deposit with the convenience and benefits of a credit card, enabling customers to enjoy a rewarding experience across their everyday spends. As per SBI Card, the diverse portfolio of SBI Credit Cards available on SBI YONO further enhances customer choice, providing the flexibility to select a proposition best suited to their needs.
The Advantage SBI Card is available to customers who maintain an FD with SBI, as confirmed by the press release. According to Mint, the card is designed for customers looking for credit facilities secured against an FD and could serve as a starting point for individuals seeking to build or improve their credit history by connecting their credit line to a fixed deposit. The announcement confirms that customers with an SBI fixed deposit can apply for the following secured cards through YONO: SBI Card Elite, SBI Card Prime, SimplyClick SBI Card, and SimplySAVE SBI Card. However, the announcement did not specify the detailed eligibility requirements or confirm whether every SBI fixed deposit customer would be eligible to apply. The release has also not disclosed the minimum FD amount required, what percentage of the deposit would determine the card's credit limit, or the joining and annual fees applicable to each variant. Additionally, the announcement did not specify the rules governing the pledged fixed deposit, including how customers can access or release the deposit after closing the credit card. These details could be important in assessing the product beyond the convenience of its digital application, as the required deposit, credit limit offered against it and applicable fees will determine the overall cost and usability of the secured card.
SBI Card operates as a non-banking financial company and had more than 22 million cards-in-force, according to the company. The initiative combines SBI Card's credit card portfolio with SBI's customer reach and YONO's digital capabilities to deliver enhanced customer experience. The offering leverages SBI's extensive customer base and digital infrastructure to provide seamless access to secured credit facilities. The launch represents a significant expansion of SBI Card's digital offerings, positioning the company to serve a broader customer base through integrated digital platforms. Notably, SBI Card did not announce any additional launch benefits such as festive cashback, fee waivers or other seasonal offers, focusing primarily on the convenience of the digital application process. The company stated that the new facility forms part of its efforts to expand digital credit card application and servicing options through SBI's digital platforms.
