According to reports from Business Standard, Moneycontrol, and Indian Television Dot Com, Flipkart Group has partnered with PayU Finance to launch Flipkart Pay Later, a checkout-embedded credit product across Flipkart, Myntra and Flipkart Minutes. The service allows shoppers to defer payments for up to 30 days, split purchases into three instalments, or opt for 3–12-month equated monthly instalments (EMIs). PayU Finance, the NBFC arm of PayU, serves as the inaugural lending partner for this initiative. As per Flipkart, customers can benefit from this payment model across Flipkart Minutes, fashion, home, beauty, and general merchandise, as well as larger purchases with structured repayment options. The new credit offering is now available across Flipkart, Myntra and Flipkart Minutes, with eligible customers able to select preferred repayment options during checkout, subject to credit approval.
As reported by Business Standard, Vishal Ahuja, executive director of Flipkart Finance, emphasized that affordability remains the core driver of digital commerce engagement in India. The partnership combines Flipkart Finance's decade of commerce signals with PayU Finance's lending capabilities to build an underwriting model that extends credit at critical moments. PayU Finance serves as the licensed lender while Flipkart Finance manages customer relationships and credit intelligence, leveraging commerce data with lending expertise for faster credit decisions. According to Flipkart, this initiative represents an important step in building a financial services capability that will fundamentally change who gets to participate in India's digital economy. The service is designed to make digital credit more accessible for both everyday purchases and high-value shopping while leveraging commerce data for responsible lending decisions.
According to the reports, the credit decisions are built on Flipkart Finance's commerce intelligence, transaction history, purchase patterns and platform behaviour, combined with PayU Finance's lending and risk management capabilities from its financial institution partners. Customer exposure is assessed using multiple data sources, ensuring credit is extended responsibly without over-leveraging. Deepak Mendiratta, CEO of PayU Finance, stated that the partnership combines technology, data-driven underwriting, and strong risk management to deliver seamless credit experiences at scale. As per PayU Finance, this approach is another step towards expanding financial inclusion while powering the next phase of India's digital commerce growth. The service is suitable for daily purchases across categories such as groceries, fashion, beauty, home and general merchandise through Flipkart Minutes and other platforms, while also supporting purchases of smartphones, electronics, appliances and furniture.
As reported by Business Standard, additional financial institution partnerships are planned as the programme scales beyond the current PayU Finance collaboration. The initiative represents Flipkart's deepening push into consumer lending, with the company positioning this as an important step in building financial services capabilities that could fundamentally change participation in India's digital economy. The company has indicated that more financial institution partnerships are expected as the programme expands, suggesting a broader strategy to diversify lending relationships and scale credit accessibility across different customer segments and geographies. The launch comes as e-commerce platforms integrate financing options into the checkout process to offer consumers more flexible payment choices for online purchases.
