BharatPe, India's leading financial services and UPI payments company, has announced the launch of 'BharatPe Flex', a Credit-on-UPI solution powered by YES BANK. According to reports from ANI, this new product enables customers to make everyday UPI payments with greater flexibility and control while accessing the convenience of a credit line integrated into the UPI experience. The brand-new product empowers users with credit on UPI, helping them to seamlessly manage unexpected expenses as UPI has become deeply embedded in everyday consumer behaviour across India.
BharatPe Flex offers several key features designed to enhance payment flexibility. As reported by ANI, users can continue making payments across existing UPI ecosystems including in-shop QR-code payments, online transactions, bill payments, recharges, travel, shopping, fuel and other daily spends. The product provides users with the option to repay in full within the billing cycle or convert spends into flexible EMIs, depending on their repayment preference. Users can pay on UPI and settle dues within up to 45 days of interest-free period while benefiting from a fully digital onboarding and activation journey with approvals within three minutes for eligible users. Key features include use across in-shop and online UPI payment flows, track expenses, limits, and repayments within the app, and earn rewards on every eligible payment through BharatPe UPI.
The launch addresses a growing consumer need for enhanced payment flexibility. According to ANI, while digital payments have significantly improved convenience and speed, consumers are increasingly seeking an enhanced payment experience that are better aligned with real-life cash flows and evolving spending needs. The product has been designed to work within existing payment habits without requiring customers to adopt a separate payment ecosystem or behaviour, maintaining familiar UPI functionality while adding credit capabilities. As reported by ANI, BharatPe Flex has been built to address that emerging need by combining the familiarity of UPI with the convenience of credit in a seamless and intuitive manner.
Nalin Negi, CEO of BharatPe, stated that UPI has fundamentally transformed the way India transacts by making payments instant, interoperable, and accessible at scale. As reported by ANI, he emphasized that as digital payments mature, the next phase of innovation will focus on providing consumers with greater flexibility and control over how they manage everyday expenses. Anil Singh, Country Head, Credit Cards & Merchant Acquiring at YES BANK, highlighted the bank's commitment to leveraging strengths across payments and credit to enable newer use cases and deliver differentiated customer experiences. He noted that YES BANK has been a major player in India's UPI ecosystem, supporting the growth of digital payments through strong technology infrastructure and innovation-led solutions.
To enroll for BharatPe Flex, users must open the BharatPe app and tap on BharatPe Flex, complete the digital onboarding and KYC process, link the approved credit line with UPI, set their UPI PIN, and start making payments via BharatPe Flex across UPI merchants. According to ANI, as part of the launch, BharatPe has unveiled a new brand film for BharatPe Flex built around the proposition 'Pay now. Settle later.' The campaign highlights the growing consumer preference for payment solutions that combine the familiarity of UPI with greater flexibility in managing everyday cash flows.
