Ola Electric shares rallied as much as 7% to hit a day's high of ₹39.50 on the NSE on Thursday, as value buying emerged after the stock fell for three straight sessions. According to The Economic Times, a total of 6.87 crore shares changed hands during the session, with the traded value reaching ₹270 crore, NSE data showed. The stock had declined more than 2% over the previous three sessions before the current rally. As of 10:44 AM on September 10, 2026, the stock was trading at ₹39.54 with a market capitalization of ₹18,513.60 crore. The stock has achieved a return of -37.63% over the past year and -5.06% in the last month alone.
The buying interest comes days after Ola Electric announced that its first batch of dealer-led stores had gone live, within a month of opening its sales and service network to partners. As reported by The Economic Times, the company said its first cohort of network-partner stores had started operations across Rajasthan, Tamil Nadu, Maharashtra, Bihar, Telangana, Uttar Pradesh and Madhya Pradesh. The dealer-operated outlets are expected to strengthen Ola Electric's presence across key regional markets and serve local demand for its scooters and motorcycles. The company operates a direct-to-customer omnichannel distribution network comprising 870 experience centres and 431 service centres as of March 31, 2024, with 701 cities now covered by its dealer showroom presence.
Ola Electric achieved a 35% reduction in legal and professional fees to ₹72 crore in FY26 from ₹111 crore in the previous financial year, as reported by ETLegalWorld. This significant cost reduction was part of the company's broader structural reset strategy, shifting from rapid expansion towards sustainable growth, stronger unit economics and greater cash discipline. The company also reduced advertising, marketing and sales promotion expenses to ₹97 crore from ₹146 crore, while freight and forwarding charges declined to ₹113 crore from ₹210 crore. Technology costs fell to ₹170 crore from ₹190 crore, demonstrating the company's commitment to operational efficiency amid challenging market conditions.
Despite facing revenue challenges, Ola Electric demonstrated strong margin improvement in FY26. As per ETLegalWorld, the company's consolidated gross margin improved to 30.6% from 17.9% while reducing its operating cash outflow to ₹775 crore from ₹2,391 crore. Overall revenue from operations declined 50.1% to ₹2,253 crore in FY26 from ₹4,514 crore a year earlier. Research costs increased sharply to ₹235 crore in FY26 from ₹127 crore, reflecting the company's continued investment in product and battery technology development. The company currently holds the highest market share in the electric two-wheeler segment through aggressive sales strategies and great showroom reach.
Ola Electric currently offers 3 scooters starting from ₹79,999, with the most affordable option being the OLA S1 Z priced at ₹79,999. The company's most popular models include the OLA S1 Z, S1 X and Roadster, while the OLA Roadster Pro is the most expensive at ₹1,99,999. All Ola Electric scooters are currently manufactured at the company's factory in Tamil Nadu, with plans to launch electric motorcycles in the next few years. The company's e-scooters like the S1 X and S1 Air have managed to attract a lot of buyers, contributing to its market leadership position. Despite recent challenges, Ola Electric's average monthly sales have declined to 13,800 units from 18,000 units, while Ather Energy has demonstrated stronger performance with average monthly sales rising to 29,000 units.
