Wipro Consumer Care and Lighting announced on Tuesday that it will acquire a 60 per cent stake in premium skincare brand Dermatouch for an enterprise value of ₹387.5 crore. According to reports from Outlook Business, the transaction will be executed in two phases, with Wipro initially acquiring the 60 per cent stake and the remaining 40 per cent over the next three years. This marks Wipro's 18th acquisition and first digital-first brand acquisition. The startup founders Anish Nagpal and Amit Purswani, along with the existing management team, will continue to run the business during this transition period. Kumar Chander, CEO of Wipro Consumer Care & Lighting and MD of Wipro Enterprises, emphasized that the acquisition represents Wipro's entry into digital-first brands as it looks to tap India's growing market for science-backed beauty products. As reported by Outlook Business, Chander noted that the brand had gained consumer trust in a relatively short period and that Wipro saw room to scale it by combining Dermatouch's innovation with its own capabilities.
Dermatouch's revenue stood at ₹131 crore in financial year 2026 (FY26), representing an impressive 114 per cent growth over FY25. As reported by Outlook Business, the company's revenue more than doubled to ₹131 crore in FY26, though the net loss widened 59% to ₹6.2 crore during the same period. The acquisition consideration is linked to Dermatouch's performance, with Wipro remaining disciplined on valuations and stating it is not a vanity buyer. Chander noted that the company was selective about entering the digital-first space, preferring brands that had demonstrated the ability to expand beyond online channels, giving Wipro confidence in Dermatouch's growth potential. The brand's growth reflects a broader shift in consumer behavior toward efficacy-led skincare, as noted by Chander.
Dermatouch has demonstrated remarkable scaling in its operational metrics, with sales volume growing from around 60,000 products per month two years ago to more than 60,000 products per day currently, according to Wipro. The brand sells science-backed skincare products targeting concerns including pigmentation, acne, brightening and sun protection, with its portfolio including face washes, soaps, serums, creams, moisturisers and sunscreens. Founded by Nagpal and Purswani, Dermatouch operates through its direct-to-consumer platform, online marketplaces and an expanding offline retail network. The digital-first model and ability to build offline presence were key factors behind Wipro's interest in the company, as reported by Outlook Business.
According to Outlook Business, Dermatouch will complement its existing skincare portfolio, which includes brands such as Derma Lab, Dr. Dermis and Bio-essence. The company plans to leverage its research and development, distribution and brand-building capabilities to scale Dermatouch further. Sumit Keshan, head of M&A, India and managing partner, Wipro Consumer Ventures at Wipro Consumer Care & Lighting, stated that Dermatouch aligns perfectly with their strategy to capture high-growth segments in personal care. For Dermatouch, the partnership will provide access to Wipro's distribution network and research capabilities, with the founders saying they would be able to reach new markets and expand their brand under the partnership. The company does not plan to immediately overhaul Dermatouch's business model, with its products manufactured through third-party partners and the founders continuing to lead growth priorities.
The Dermatouch deal is Wipro's third strategic acquisition in a month, following purchases of TTK Healthcare's Good Home and Eva brands and Philippines-based S Brands. As reported by Outlook Business, India's beauty and personal care market is projected to grow from about ₹23 billion in FY25 to ₹40 billion by FY30, making it one of the country's fastest-growing retail categories. E-commerce is expected to account for more than a third of beauty and personal care spending by 2030, up from about 20% in FY25. More than 150 new-age beauty and personal care brands could cross ₹100 crore in revenue by then, accounting for roughly a quarter of category spending. The acquisition comes amid broader consolidation in India's beauty market, with Hindustan Unilever acquiring science-backed skincare brand Minimalist and L'Oréal moving to acquire Innovist.
