According to reports from Business Standard, Tilaknagar Industries achieved its strongest-ever performance in Karnataka during July 2026, with the company recording sales of 3 lakh cases in the state. This represents a year-on-year growth of approximately 30%, demonstrating significant market expansion in India's largest Indian Made Foreign Liquor (IMFL) market. The disclosure was made pursuant to Regulation 30 of the SEBI (LODR) Regulations 2015 on August 6, 2026, marking a significant milestone in the company's expansion within the state.
As reported by Business Standard, Imperial Blue delivered exceptional performance by achieving record volumes of over 1.5 lakh cases during the month, marking a growth of more than 50% compared to the corresponding period last year. The brand's strong performance was instrumental in driving the company's overall Karnataka sales growth and market share expansion. According to Nishant Jain, Chief Sales Officer at Tilaknagar Industries, the success was attributed to the strength of the expanded portfolio, disciplined execution, and deep consumer connect, noting that the integration of Imperial Blue into the company's operations has been successful through leveraging a strong distribution network to scale the brand.
According to Business Standard reports, Tilaknagar Industries recorded its highest-ever secondary sales in Karnataka, leading to a 40% market share in Prestige & Above (P&A) segment for July 2026. This strong retail off-take performance reflects the company's effective distribution strategy and growing consumer acceptance across premium segments. The data reveals a clear premiumization trend, with the company's market share in the Prestige & Above segment at 40% and the Deluxe Whisky segment at 43%, indicating that growth is not merely volume-driven but also value-driven, with the integration of Imperial Blue successfully shifting the portfolio mix towards higher-margin categories.
As reported by Business Standard, Imperial Blue further expanded its market presence by achieving 43% market share in the Deluxe Whisky segment, reflecting strong consumer demand and disciplined execution across the state. This significant market share gain demonstrates the brand's competitive strength and strategic positioning in the premium whisky category. The achievement follows another regional success in South India, where Tilaknagar Industries became the largest IMFL player in Telangana in the quarter ending June 2026, continuing to strengthen its presence across key markets through consistent execution and brand building.
The sales milestone occurs against the backdrop of a revised excise policy in Karnataka, which is expected to create a more balanced and growth-oriented operating environment for the alcoholic beverage industry. The policy framework is anticipated to encourage premiumization, benefiting established players with strong brands and extensive distribution capabilities. Tilaknagar Industries is capitalizing on this shift through its luxury vertical, House of TI, which is positioned to address growing demand for premium and luxury spirits. The company's success in Karnataka reflects the broader industry shift towards premium spirits facilitated by the new excise policy, with the integration of Imperial Blue successfully aligning with this premiumization trend across key markets.
