Motilal Oswal has assigned a Neutral rating to Sun TV Network with a target price of ₹590 in its research report dated November 01, 2026. According to the brokerage's analysis, the target price implies approximately 12.8x FY29E P/E valuation for the media company.
Sun TV Network reported a weak Q2FY27 performance with revenue declining ~31% YoY, primarily attributed to a high base of movie-related revenue from the Coolie release in the corresponding quarter of the previous year. As reported by Motilal Oswal, advertising revenue declined ~14% YoY compared to flat growth for competitor Zee, while domestic subscription revenue grew a modest ~2% YoY, reflecting continued weakness in the core broadcasting business.
Sun TV Network shares declined 3.14% to ₹588.50 from the previous close of ₹607.55 as of November 2, 2026. The stock has shown mixed performance with a 2.87% gain over the past week but remains down 8.03% over the last three years. The company maintains a market capitalization of ₹23,457.89 crore with a PE ratio of 15.66 and PB ratio of 1.89.
The company's reported EBIT declined ~13% YoY to ₹3 billion, which was in line with expectations according to Motilal Oswal's analysis. The decline was largely attributed to operating deleverage from the weaker advertising revenue performance during the quarter.
Sun TV Network announced a dividend of ₹3.75 per share on October 27, 2026, with a record date of November 5, 2026. The company maintains a debt-free status for the last 5 years, as per the latest consolidated financials. The company's quarter-on-quarter revenue declined 34.01%, which represents the lowest decline in the last 3 years, indicating some stabilization in recent performance.
