Redington shares experienced significant volatility on Friday's trading session, hitting an intraday high of ₹399.40 and a low of ₹383.65, against the previous close of ₹387.95. According to market data, around 12:30 pm, Redington shares were trading 0.59% lower at ₹385.65, while the BSE Sensex was trading 1.04% higher at 72,340.81. The Chennai-based technology solutions provider's stock movement reflects investor concerns over potential impacts from Apple's production adjustments.
The market focus on Redington shares stems from a Nikkei Asia report on Friday indicating that Apple has asked some of its suppliers to cut production of the iPhone 18 Pro and iPhone 18 Pro Max models. As reported by Nikkei Asia, Apple has reduced October component orders for both premium models by 15% to 20% compared with its original targets, following softer-than-expected pre-orders, particularly for higher-storage variants. The production cuts are attributed to rising prices of DRAM, NAND storage and other memory components that have added to costs and potentially weaken consumer demand. According to the latest reports, Apple has adopted a more cautious approach to iPhone shipments since early September, with the company reportedly reducing component orders scheduled for October by approximately 15% to 20% compared with its initial projections.
The reported production reductions may reflect not only disappointing sales but also Apple's revised iPhone launch strategy. As reported by Nikkei Asia, citing multiple sources familiar with the situation, Apple has divided its iPhone 18 lineup into separate release periods, with premium models including the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo introduced in September, while the standard iPhone 18 and upgraded iPhone Air are expected to arrive in early 2027. This staggered release schedule represents a significant shift in Apple's product strategy and could influence overall shipment patterns throughout the coming months. The standard iPhone gained considerable popularity following the launch of the iPhone 17 series last year, and analysts and suppliers may therefore anticipate stronger demand when Apple introduces its more affordable iPhone 18 models next year.
Beyond Apple's production adjustments, the report highlights mounting pressure across the global consumer electronics industry as manufacturers confront persistent supply shortages and increasing component expenses. Strong demand for advanced memory chips and electronic components from artificial intelligence companies has tightened global supplies, contributing to higher production costs for smartphone manufacturers. Memory chipmaker Micron has also indicated that supply constraints could continue well into 2027, suggesting that elevated component prices may remain a challenge for technology companies. For Apple, balancing premium smartphone pricing, consumer demand, and supply chain costs could become increasingly important as it prepares for the next phase of its iPhone 18 rollout. The broader AI data centre build-out is expected to shrink both the personal computer and smartphone markets in 2026, as tech companies continue scooping up advanced chip-making capacity and memory chips.
