Amar Sinha, chief operating officer at Radico Khaitan, has announced his departure from the spirits maker after nearly a decade with the company. According to reports from Mint, Sinha confirmed the development when reached out for comment. The COO will share details of his next professional move in due course and is currently evaluating opportunities for his next career step. In a LinkedIn post, Sinha described his tenure in the alcohol beverage sector as a defining period marked by regulatory shifts, competitive intensity and evolving consumer expectations. He stated that during his time at Radico Khaitan, the company strengthened its strategic focus, expanded distribution, elevated brand equity and reinforced its position in the Indian market.
Sinha's departure comes after a period during which Radico Khaitan sharpened its focus on premium brands and marketing-led growth, moving away from its earlier volume-first approach. As reported by Mint, when Sinha joined the company, India's alcohol beverage market was driven largely by scale and distribution. The company has increasingly focused on higher-value brands as part of a broader premiumization push over recent years. During his tenure, the company successfully navigated regulatory shifts, competitive intensity and evolving consumer expectations while maintaining its strategic positioning in the Indian market.
Radico Khaitan is among India's largest local alcohol beverage companies, with a market capitalization of over ₹37,075 crore as of February 12. According to Mint, the company has a portfolio spanning mass and premium spirits. The company has repositioned itself towards higher-value offerings, with premiumization becoming central to its strategy. Under Sinha's leadership, the company strengthened its strategic focus, expanded distribution, elevated brand equity and reinforced its position in the Indian market, positioning itself for continued growth in the competitive alcohol beverage sector.
