According to reports from Business Standard, Philips Personal Health in India expects to cross ₹1,000 crore in revenue in FY27, driven by exceptional growth momentum. The company is growing two times faster than the domestic market, positioning India as the fastest-growing country for Philips Personal Health worldwide. Smit Shukla, country head for Philips Personal Health – India subcontinent, highlighted that India is viewed as one of the most critical markets in the global ecosystem, with the company having a massive opportunity in terms of demography and the number of youth entering the category. Personal health remains significantly underpenetrated in India, creating substantial growth potential for the segment.
As reported by Business Standard, the personal health segment market in India is growing at 6.5 per cent. Philips is experiencing strong performance across multiple categories, with its One grooming business growing two to three times faster than the market, its hair care business growing slightly ahead of the market, and its mother and child care business growing disproportionately faster than the market. Shukla explained that the company is in a unique stage where all business engines are firing on all cylinders, with the company growing ahead of the market in everything while consolidating its position in modern trade.
According to Business Standard reports, Philips is experiencing a significant shift in its channel mix with quick commerce contributing 20 per cent of its business by the end of FY27, up from low single digits 18 months ago. The company's online sales contribute around 70-75 per cent of total sales, with online continuing to be the fastest-growing segment. Shukla emphasized that while the company is growing exceedingly fast in quick commerce, it is also consolidating its position in modern trade, with only the weights and pace of growth changing. The company is growing ahead of the market in everything while maintaining its strong online presence.
As reported by Business Standard, Philips is focusing on driving technology in its products to remain relevant amid growing competition. The market saw commoditisation between 2021 and 2024, with focus on attachments and white labels, but Philips has been able to revive the market towards technology. Shukla noted that the company sees consumers coming back into the funnel and paying a premium for technology, with products delivering outcomes that have helped grow the market or grow faster than the market over the last 18 to 20 months. This technological focus has been the primary driver for the company's segment leadership.
According to Business Standard, Philips plans to prioritize male grooming in trimming as its next innovation focus, followed by upgraded versions of OneBlade Intimate, and then launches in the hair care space. In the 16-26-year-old age segment, Philips Personal Health is gaining disproportionate market share with value products like OneBlade (trimmer from Philips). The company is capitalizing on India's significant demographic opportunity and the underpenetration of personal health in the market, with Shukla emphasizing that the company sees consumers coming back into the funnel and paying a premium for technology-driven products.
