According to the Brand Footprint India 2026 report by Worldpanel by Numerator, Parle Products has retained its position for the 14th consecutive year as the most chosen in-home fast-moving consumer goods brand, while Britannia has topped the out-of-home rankings. The latest data reveals that India's FMCG brands generated 129 billion Consumer Reach Points (CRPs) in 2025, up from 123 billion in 2024, with annual CRP growth accelerating to 5.1% from 4.9%. In the in-home category, Parle recorded 8,515 million CRPs and maintained its leadership with 12% growth, followed by Britannia at 8,296 million, Amul at 6,922 million, Clinic Plus at 3,971 million and Surf Excel at 3,861 million. In out-of-home, Britannia maintained its leadership with 619 million CRPs, followed by Balaji at 499 million, Haldiram's at 476 million, Cadbury at 450 million and Amul at 281 million. The report, released on 13 August, ranks 427 FMCG brands across food, home care, health and beauty, beverages, snacking and dairy based on Consumer Reach Points. As per Worldpanel by Numerator, all sectors recorded growth, although Food and Dairy grew more slowly than the previous year. The report also highlighted a growing challenge for smaller brands, with only 56% of small brands managing to grow their CRPs, compared with 83% of highly penetrated brands and 78% of mid-sized brands.
As reported by Business Standard, Parle Products achieved a penetration rate close to 90% in the biscuits category, which significantly contributed to its market leadership. According to K Ramakrishnan, managing director-South Asia at Worldpanel by Numerator, "A brand high on penetration can obviously gain a higher CRP than frequency. Now, if you take the biscuits category, the category itself is very high on penetration, and high on frequency." Mayank Shah, chief marketing officer at Parle Products, noted that "A household that reaches for the same biscuit week after week is telling you something advertising cannot." The company's commitment to maintaining quality and value has helped it sustain consumer trust for nearly a century. The top five in-home brands remained unchanged from the previous year, with Tata Consumer Products ranking sixth with 3,418 million CRPs, while Nandini moved up to seventh position with 3,240 million CRPs and 17% growth. Balaji entered the in-home top 10 for the first time, rising from rank 11 to 9 with 2,876 million CRPs and 19% growth, demonstrating significant momentum. Surf Excel remained among the country's leading brands and recorded a 12% increase in CRPs, showing that established brands can continue to expand consumer reach even in a crowded market.
The latest data reveals significant growth among challenger brands, with Nandini climbing to No. 7 with 3,240 million CRPs and 17% growth, while Balaji recorded a strong 19% increase, Haldiram's grew 11% and Tata Consumer Products 10%. Dettol made a remarkable climb, moving up seven places to No. 36 with 972 million CRPs, as its penetration increased by 2.2 percentage points to 55%. Exo jumped 11 places to No. 52, reaching 573 million CRPs with penetration rising 3.4 percentage points to 30%. The report highlights that brands with penetration of 30% or more grew their CRPs by 4.1% in 2025, compared with 3.1% in 2024, while 83% of highly penetrated brands and 78% of mid-sized brands recorded CRP growth, compared with 56% among low-penetration brands. Rin returned to the top 25 after a two-year absence, climbing three places to No. 24 with 1,268 million CRPs and 11% growth, attributed to product modernisation and focus on liquid formats. Campa recorded a 2.7-percentage-point increase in penetration, while Sunrise moved up eight places to rank 48, with CRPs increasing 18% to 588 million as expansion into new eastern markets raised its penetration to 8%.
Despite maintaining leadership positions, out-of-home brands faced challenges in 2025. Britannia's out-of-home CRPs declined 6%, while Balaji fell 2%, Cadbury 2% and Amul 5%. However, Haldiram's was an exception, growing 4%, and Amul moved into the OOH top 5 for the first time, rising from sixth to fifth position with 281 million CRPs. Further down the table, challenger brands delivered sharper gains with A-One posting the strongest OOH CRP growth at 50%, KitKat growing 26% to rank 13, and Crax recording 19% growth to reach 14th position. The report emphasizes that snacking brands continued to dominate the top five, highlighting the strength of India's out-of-home snacking culture. In the Out-of-Home beverage category, Amul retained the top spot with 62 million CRPs, followed by Thums Up with 58 million, Frooti with 55 million, Sprite with 49 million and Maaza with 39 million. The report noted that consumer choice remains the most reliable test of a brand's strength, with CRP measuring both household reach and purchase frequency, as turning visibility into repeat, reliable choice becomes increasingly challenging in India's evolving FMCG landscape.
