According to reports from Moneycontrol, Metro Brands Limited has launched a new store format called 'Metro Activ' in the affordable sports performance segment. The company opened three new stores as part of this launch initiative, marking a strategic expansion into the sports footwear and apparel market.
As reported by Moneycontrol, the company continues to maintain strong demand momentum while pursuing healthy network expansion. This expansion strategy reflects Metro Brands' commitment to growing its retail footprint across multiple segments, including the newly launched sports performance category.
According to the report, the new store format specifically targets the affordable sports performance segment, positioning Metro Brands to compete in the growing sports footwear and apparel market. The launch of 'Metro Activ' represents the company's strategic move to diversify its product offerings beyond traditional footwear categories.
