BMW Group India achieved its highest-ever first-half sales of 9,075 cars in H1 2026, representing a 17% year-on-year increase from the same period last year. According to the latest reports, the company also recorded 17% growth in the April-June quarter with deliveries of 4,507 cars, demonstrating sustained momentum despite challenging market conditions. CEO Hardeep Singh Brar noted that the company is now targeting annual sales of over 20,000 units for the first time in India, buoyed by sustained momentum, an expanding product portfolio and rising demand from smaller cities.
Electric vehicles emerged as a critical growth driver, with EV sales surging 78% year-on-year to 2,359 units, accounting for 26% of total passenger vehicle sales during the six-month period. As reported by BMW Group India, EV penetration improved from 18% in H1 2025 to 26% in H1 2026, underscoring the rapid adoption of premium electric mobility in the country. The company continued to lead India's luxury electric vehicle market with a 69% market share, with one out of every four cars sold in the first half being an electric vehicle. BMW's strategy of offering performance-oriented electric cars, coupled with improving charging infrastructure and rising customer confidence, has driven this significant shift toward electric mobility.
Sports Activity Vehicles (SAVs) emerged as another major growth engine, with BMW and MINI together selling 5,926 SAVs in H1, marking a 35% increase over the year-ago period. According to BMW Group India, the SAV segment contributed 65% of total sales volumes, reflecting strong consumer preference for these premium offerings. The company also highlighted the growing contribution of Tier-II and Tier-III markets, where sales expanded by more than 20%, outpacing the company's overall growth. BMW plans to deepen its presence by expanding its network into 10 more cities by the end of 2026.
BMW's long-wheelbase portfolio remained a key contributor to volumes, with sales rising 24% year-on-year to 4,428 units. These models accounted for 52% of the company's overall passenger vehicle sales during the first half, reflecting strong consumer preference for chauffeur-driven luxury offerings. The company also noted that one out of every four BMW cars financed during the January-June period was funded through BMW India Financial Services, reflecting healthy demand for its customised financing solutions.
Looking ahead, BMW Group India said it has already launched 11 new products in H1 2026 and intends to strengthen its product portfolio further with 14 additional launches this year. The company is also expanding its retail footprint through the Retail.NEXT format, with plans to add 19 new outlets across 18 cities, taking its premium customer experience closer to buyers nationwide. CEO Hardeep Singh Brar expressed confidence of maintaining strong double-digit growth in the second half, with the company aiming to cross the 20,000-unit annual sales milestone for the first time in India.
