Mahindra & Mahindra is targeting more than 50% market share in the small pickup segment for the current fiscal year, according to a senior company executive. The automaker currently holds a 46% share in the small pickup segment year-to-date through July, as reported by PTI. In FY26, Mahindra's market share stood at 49.1% in the small pickup segment, indicating steady growth momentum. Velusamy R, President, Automotive Business, Mahindra & Mahindra, confirmed that "in the small pickup segment in FY26, we were at 49.1 per cent, while in FY27 we are at 46 per cent. In the short term, Veero is expected to help Mahindra gain momentum and cross 50 per cent market share in FY27 once we launch this 1.1-tonne CNG."
The company expanded its Veero range on Tuesday with the launch of the 1.1-tonne XXL CNG variant and upgraded its diesel range. The two CNG models V2 and V4 are priced at ₹8.25 lakh and ₹8.55 lakh respectively, while the diesel range is priced between ₹8.29 lakh and ₹9.45 lakh (ex-showroom prices). As reported by PTI, the Veero platform was conceived as a multi-energy architecture covering diesel, CNG and electric powertrains. Velusamy R emphasized that "the Veero platform was conceived as a multi-energy architecture covering diesel, CNG and electric powertrains," with the company planning to "launch the electric" variant soon.
Velusamy R, President, Automotive Business, Mahindra & Mahindra, confirmed that "very soon... we are launching the electric" variant of the Veero platform. According to the executive's statement to PTI, the company expects the addition of the 1.1-tonne CNG Veero to help cross the 50% market share mark in FY27 once launched. The electric Veero model is planned for launch utilizing the multi-energy platform architecture.
The company sees significant headroom for growth in the small pickup market across multiple sectors including e-commerce, quick commerce, FMCG, construction, agriculture and replacement demand. As reported by PTI, Mahindra is experiencing "tremendous pull" for pickup products in August across both the below-2-tonne and 2-3.5-tonne categories, indicating strong market demand. Velusamy R noted that the company sees further growth potential in these sectors, supporting the company's strategy to achieve the 50%+ market share target through the expanded Veero range.
