Lux Industries has secured a significant brand licensing agreement with RILUK IPCO Limited (RIL), an England-based company, for manufacturing and selling innerwear and thermal wear products in India. According to the exchange filing, Lux Industries' Vertical B has entered an agreement bagging exclusive rights within India to use the licensed property for designing, manufacturing and selling men and women innerwear and thermal wear products. These products will be marketed under the trademark 'REEBOK' as reported by Business Standard. The agreement is effective from the current financial year with an option to renew for up to ten years, though the company clarified that the volume and value of products to be sold using the licensed mark cannot be ascertained as of now.
The stock market responded positively to the licensing announcement, with Lux Industries shares rising as much as 9.64% to reach ₹1,340 on the National Stock Exchange (NSE) in early morning deals on Friday, July 10, 2026. As reported by Trade Brains, the stock was trading at ₹1,222.20 on the previous day and has since retreated to ₹1,300.60 per equity share. The licensing agreement is effective from the current financial year with an option to renew for up to ten years, though the company clarified that the volume and value of products to be sold using the licensed mark cannot be ascertained as of now. The signing of this agreement is expected to support the company's future growth by leveraging the strong REEBOK brand in the Indian market.
Lux Industries Limited is one of India's leading innerwear companies and is the No. 1 player in the Indian innerwear market by volume. The company has built a strong reputation through its wide product range, quality, and large distribution network. It holds around a 15 percent share of the organized men's innerwear market and maintains a 95 percent fill rate, which is much higher than the industry average of 80 percent. The company has a manufacturing capacity of more than 34 crore garments across nine modern plants and supplies products through a network of over 2 lakh retailers across India. Lux Industries also exports to more than 46 countries, employs more than 4,500 people, and offers over 5,000 SKUs across more than 100 product categories.
Lux Industries has demonstrated strong financial performance with revenue increasing from ₹819 crore in Q4 FY25 to ₹881 crore in Q4 FY26, representing a 7.57% growth. However, the company's net profit decreased by 16.67% from ₹48 crore in Q4 FY25 to ₹40 crore in Q4 FY26. The company's revenue has grown at a CAGR of 9% over the last five years. In terms of return ratios, the company's ROCE and ROE stand at 7.84% and 5.90% respectively, with an earnings per share (EPS) of ₹33.7 and a debt-to-equity ratio of 0.32x. The licensing agreement provides a strategic growth opportunity for the company in the innerwear and thermal wear segments.
