LTM has announced its collaboration with acclaimed filmmaker and storyteller Shekhar Kapur, who will serve as a Strategic Advisor to the company's BlueVerse Craft business unit. According to reports from ETEnterpriseAI, this appointment represents a significant strategic move for LTM's AI-focused creative capabilities division. The collaboration comes as companies increasingly use AI to produce, adapt and personalise content across different formats, channels and markets, changing the speed and economics of content production. As reported by LTM, the collaboration will explore how emerging technologies can expand creative possibilities and enable brands to create and engage with content at enterprise scale.
LTM's BlueVerse Craft division focuses on helping enterprises build AI-powered creative capabilities at scale. The unit brings together strategy, creativity, technology and production in an integrated model, positioning it as a comprehensive solution for enterprise-level creative workflows. According to ETEnterpriseAI, BlueVerse Craft helps enterprises create, adapt and personalize content more effectively than ever before, enabling them to scale their creative output in the AI era. The division's approach combines strategic thinking with creative execution to deliver AI-enhanced content solutions for enterprise clients.
Shekhar Kapur brings extensive credentials to his new advisory role, including BAFTA winner, Academy Award nominee, and recipient of both the Padma Shri and Padma Bhushan awards. His decades of experience at the forefront of global cinema and storytelling provide valuable expertise for LTM's AI-enabled creativity initiatives. As reported by ETEnterpriseAI, Kapur's association reflects a shared belief in the opportunities emerging at the intersection of AI in Media and Entertainment sector. Sujay Sen, EVP & Chief Creative Officer at LTM, emphasized that Kapur's creative perspective will help advance Craft's ambition of reimagining how enterprises create, scale and personalize content in the age of AI.
In his new position, Kapur will work closely with the BlueVerse Craft leadership team to shape the division's vision for AI-enabled creativity. According to ETEnterpriseAI, his counsel will focus on exploring how emerging technologies can amplify human imagination, unlock new forms of expression, and transform how brands create and engage with content at enterprise scale. Shekhar Kapur stated that from the camera to digital filmmaking, each technological leap has expanded the canvas of human imagination, with AI representing perhaps the most profound shift yet. The opportunity, he emphasized, is not to replace creativity but to give creators new ways to imagine, experiment and tell stories. "I am delighted to work with LTM BlueVerse Craft as it explores this new frontier where technology can expand the possibilities of human creativity," Kapur added.
