Lemon Tree Hotels Limited announced the opening of its 85-room property in Bharuch on Thursday (August 20), marking the hospitality chain's twelfth operational hotel in Gujarat. According to reports from CNBC TV18 and Business Standard, the property is operated by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels. The hotel is strategically located on the banks of the Narmada River and positioned as a commercial and industrial hub with connectivity to major cities including Ankleshwar, Dahej, Vadodara, Surat, Ahmedabad, Vapi and Valsad. As reported by The Economic Times, this launch represents Lemon Tree's latest push into Gujarat's industrial corridor.
The Bharuch location offers significant connectivity advantages, with Surat Airport located approximately 75 km away and Vadodara Airport about 70 km away. As reported by CNBC TV18, Bharuch's railway and bus stations are positioned approximately 7 km from the property. The hotel serves as a gateway to religious and tourist sites including Kabirvad and the Statue of Unity, enhancing its appeal for both business and leisure travelers. According to The Economic Times, the location is being pitched as a gateway to religious and tourist sites, making it strategically positioned for multiple travel segments. The company stated that its expanding Gujarat presence will enable it to cater to business, leisure, spiritual and transit travellers across key industrial and commercial routes in the state.
The new property includes comprehensive amenities designed for business and leisure travelers. According to CNBC TV18 and Business Standard reports, the facility features Citrus Café, a multi-cuisine restaurant, along with banquet and meeting facilities, a fitness centre, a recreation hub named Refresh, and a spa branded Fresco. These facilities position the hotel to serve both corporate guests and tourists visiting the region.
With the Bharuch launch, Lemon Tree's operational count in Gujarat has reached 12 hotels. As reported by CNBC TV18, the company announced that a further 20 properties are in the pipeline across the state, representing one of its largest regional pipelines nationally. Vishvapreet Singh Cheema, President of Lemon Tree Hotels, stated that the expansion is rooted in offering seamless, trusted hospitality across the state, with focus on building an interconnected network offering consistency and familiarity at every destination. According to The Economic Times, the expansion strategy focuses on establishing an interconnected network that offers consistency and familiarity at every destination, with an established presence in major economic hubs such as Ahmedabad and Vadodara, alongside upcoming presence in Surat.
Lemon Tree Hotels operates under seven brands spanning the upper-upscale to midscale segments — Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select and Keys Lite. According to CNBC TV18 and Business Standard, the group runs over 130 hotels across more than 80 cities in India and abroad, including Bhutan and Nepal, with a further 140-plus properties in the pipeline. The company's shares ended 0.60% higher at ₹108.65 on the BSE following the announcement, with the stock having fallen over 49% in the year so far. However, the company's consolidated net profit increased to ₹46.03 crore in Q1 FY27 compared to ₹38.33 crore in Q1 FY26, while revenue from operations rose 9.13% YoY to ₹344.61 crore in Q1 FY27.
