Insecticides India (IIL) today announced the launch of GRANUVIA, a next-generation, future-ready insecticide specifically designed for paddy crop protection. According to reports from Business Standard, GRANUVIA is developed by Corteva Agriscience India Pvt. Limited and is exclusively supplied to IIL under the GRANUVIA™ brand name. The product is designed to provide long-duration control of brown plant hopper (BPH) up to 60 days from days of application, with a recommended application window of 30-35 days after transplanting. Additionally, GRANUVIA offers up to two weeks of protection against stem borer for dead heart management, addressing two of the most damaging pests affecting paddy crops. The launch was formally disclosed to stock exchanges on May 16, 2026, with the regulatory intimation filed under Regulation 30 read with Para B of Part A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
As reported by Business Standard, pest infestations continue to significantly impact rice productivity across India. Last year, early and prolonged outbreaks of brown plant hopper affected millions of acres across multiple states, forcing farmers to undertake at least two to three rounds of intervention to manage the pest. In severe cases, BPH can lead to yield losses ranging from 20% to 60%. Similarly, stem borer remains a major yield-limiting pest, typically causing 10% to 30% crop damage, with losses potentially higher due to formation of dead hearts that severely affect plant health and productivity. Under severe infestations, losses can be even higher due to the formation of dead hearts, which severely affects plant health and productivity.
According to the company announcement, GRANUVIATM is recommended for application at 30-35 days after transplanting, a critical stage when paddy crops are most vulnerable to pests. As reported by Business Standard, its simple broadcasting method, compatible with common farmer practices (mixing with sand or urea), makes GRANUVIATM a distinctive solution. The product provides up to 60 days of long-duration control against brown plant hopper (BPH) and helps farmers manage stem borer during this crucial growth stage. Additionally, GRANUVIA™ supports higher tillering, improved crop density, and enhanced crop vigor, contributing to overall crop health and productivity. The granular formulation simplifies application and reduces costs for farmers, making it a cost-effective solution for domestic market adoption.
Insecticides (India) Limited operates as one of India's leading crop protection and nutrition companies with a comprehensive product portfolio consisting of 21+ technical products and 125+ formulation products. The company operates two technical synthesis plants, six formulation plants (including one EOU), and a biological plant under toll arrangement. IIL maintains strategic collaborations with international research organizations including Corteva Agriscience (USA), OAT Agrio Co. Ltd. (Japan), and Nissan Chemical Corporation (Japan), and operates four R&D centers, including a GLP-certified research facility in Chopanki. The company has established a strong market presence with connectivity to 40,00,000+ farmers, 70,000+ dealers, and 8,500+ distributors across India.
