Greaves Cotton Ltd. has incorporated a wholly owned subsidiary in Dubai to expand its international business and strengthen presence across West Asia and Africa. According to reports from CNBC TV18, the new entity, Greaves International Trading FZE (GITFZE), was incorporated on June 18, 2026, to serve as a regional hub for trading and distribution. The subsidiary will act as a regional hub for the Middle East and Africa, focusing on trading, distribution, and aftermarket services for diesel engines and powertrain solutions.
Managing Director and Group CEO Parag Satpute highlighted that international business is a key growth driver for the company, with its contribution to revenue increasing from 9% in FY25 to 13% in FY26. As reported by CNBC TV18, Satpute stated that the Dubai unit will help Greaves respond faster to market demand, strengthen customer relationships and support long-term growth in the region. The establishment of GITFZE marks a significant step in strengthening the company's presence across the Middle East and Africa, enhancing the ability to respond with agility to market needs.
The subsidiary will provide comprehensive services including business development, market expansion, customer engagement, technical support, channel partnerships, aftermarket services, and supply chain coordination. According to the company's announcement, GITFZE will provide access to Greaves Cotton's portfolio, including diesel engines, gensets, and powertrain solutions, across its Energy, Mobility, and Industrial Solutions segments. The UAE's strategic location is expected to enable closer engagement with customers and partners in these regions, supporting the company's Greaves.Next strategy for global expansion.
Initially, GITFZE will focus on GCC markets including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, with plans to expand into the Levant region and Africa. The subsidiary will help build an integrated international trading and distribution ecosystem, positioning Greaves Cotton for broader regional market penetration. This initiative aligns with Greaves Cotton's strategy to scale its global footprint, enhance export capabilities, and build an integrated trading and distribution ecosystem across high-growth markets.
