The Delhi High Court issued an interim order on May 29 directing e-commerce platform Meesho to remove listings of innerwear products sold under names such as 'JOYKE', 'JOYSKY', 'JOYBEE', 'JOJOKE' and 'JOYKE'. According to reports from Bar and Bench, the court found these marks are prima facie deceptively similar to the registered 'JOCKEY' trademark belonging to Jockey. The court granted an ex parte interim injunction restraining the sellers from manufacturing, marketing, or selling products using the disputed marks. As per the latest reports, the court also directed Meesho to disable the URLs hosting the allegedly infringing products within 36 hours of receiving the order. Justice Jyoti Singh emphasized the inevitability of consumer confusion, noting that the counterfeit products and the genuine Jockey items shared both identical sales channels and a common consumer base.
Jockey, a global leader in apparel and hosiery manufacturing since 1876, approached the court alleging that several sellers on Meesho were offering innerwear products under brand names closely resembling its registered trademark. As reported by Bar and Bench, Jockey said it first discovered the allegedly infringing listings in January and later identified additional sellers using similar names despite issuing a cease-and-desist notice. The company argued that the consumer base and trade channels being common, likelihood of confusion cannot be ruled out. According to the latest court proceedings, Jockey told the court that despite issuing a cease-and-desist notice, the alleged infringing company continued to use the disputed marks, and that Meesho had declined to remove the listings without a judicial directive. The company's Indian operations, managed by Jockey India, employ over 20,000 people and house a distribution network spanning thousands of retail outlets across India.
The Delhi HC directed Meesho to block the identified listings within 36 hours and provide the sellers' KYC details, registered addresses, mobile numbers, UPI details, transaction records and IP logs within four weeks. According to Bar and Bench's report, the court also asked Meesho to disclose details of the sellers behind the listings as part of the interim order. The court has mandated that the platform provide the Plaintiff with KYC details, transaction records, and IP logs of the seller defendants, ensuring that Jockey can effectively pursue the matter against the primary infringers. The matter is scheduled to be heard next on September 24, by which time defendants are expected to have filed their responses.
The Delhi High Court's ruling against Meesho for fake Jockey product listings could affect other e-commerce platforms, with experts warning that similar rulings against Google for trademark keyword advertising may face scrutiny. The judgment underscores the judiciary's proactive stance against online marketplace infringements, reinforcing that the reach of trademark law remains supreme, regardless of where or how a product is sold online. This order serves as a major victory for brand owners, highlighting the necessity of platforms to monitor intellectual property violations more effectively. The case represents a significant development in digital intellectual property protection, particularly as e-commerce platforms continue to expand their reach across India's retail landscape.
