Meesho shares opened at ₹240 per share on NSE today, as compared to previous close of ₹232.74 on Friday and touched an intraday high of ₹245.50, nearing the 52-week high price of ₹254.40. The stock has extended its year-to-date gains to 33% and is up 51% from its listing price of ₹162.5 and 121.2% from its issue price of ₹111. The strong performance was driven by a 75% year-on-year jump in Day 1 orders and a 60% YoY increase in transacting customers across India, as per the company's exchange filing. The number of transacting customers rose around 60% year-on-year, driven by strong demand across categories such as fashion, home and kitchen, beauty and personal care, kids' products, and electronic accessories.
The opening-day performance points to a broadening festive shopping basket, with consumers buying not just clothing and gifts but also products for grooming, home decoration, cleaning and puja preparations. According to CNBC TV18, AI-powered discovery shaped 85% of the orders on the first day, demonstrating the growing importance of AI-led personalisation in shaping product discovery. The changing festive basket illustrates how festive demand can extend across a wide range of everyday and occasion-led needs, creating opportunities for sellers and brands to reach consumers across a wider range of price points and product categories. This trend reflects the growing importance of AI-powered discovery in shaping consumer behavior, helping consumers navigate a wide range of products during the festive season.
The company reported exceptional growth in its mall segment, with Meesho Mall orders growing over 200% from the previous year. According to CNBC TV18, tier 3+ mall customers tripled while over one in three shoppers bought a mall product for the first time across over 1,000 brands. Over eight in 10 first-time mall buyers shopped for beauty and personal care, followed by health and wellness and footwear. The trend indicates that branded goods are becoming increasingly accessible and affordable to consumers outside metropolitan areas. The content commerce segment also showed remarkable growth, with creator-led shopping witnessing significant growth, with orders through content commerce rising around 3.7 times year-on-year. Nearly 90% of active creators on the platform were nano creators, while 81% belonged to non-metro India, helping consumers discover products through more local and relatable content.
Meesho has significantly outperformed the broader market, with the stock surging 13% in the last one month and extending its year-to-date gains to 33%. As reported by CNBC TV18, the stock has soared 51% from its listing price of ₹162.5 and 121.2% from its issue price of ₹111. At the time of reporting, Meesho shares were trading 3.3% higher at ₹240.36, indicating sustained investor interest in the company's festive season performance. A combined 20.82 million shares changed hands on the NSE and BSE, indicating strong investor interest in the company's festive season performance.
The festive surge translated into strong momentum for sellers on Day 1, with transacting sellers up 63% year-on-year and tier 4+ transacting sellers doubling YoY. According to CNBC TV18, sellers receiving their first-ever Meesho order on Day 1 grew 43% YoY, reflecting the breadth of festive demand across categories and geographies. The growth in seller participation created opportunities for more participants across various market segments, with the platform's multi-sided technology connecting consumers, sellers, logistics partners, and content creators effectively during the peak shopping period. The transacting sellers increase of 63% and doubling of tier 4+ sellers demonstrates the platform's ability to expand its seller base beyond metro markets, with sellers from Tier 4 and smaller markets showing particularly strong growth.
