Coromandel International Limited, one of India's leading agri-solutions providers, has signed a Memorandum of Understanding with Samunnati Agri Value Chain Solutions Private Limited, India's leading agri-ecosystem platform. According to reports from Business Standard, the collaboration will enable the supply, promotion and distribution of agri-inputs to farmer producer organisations (FPOs) across India. The MoU was signed by Madhab Adhikari, Executive Vice-President and Business Head (fertiliser, SSP and nano), Coromandel, and Suresh Rajagopalan, Executive Director, Samunnati, in the presence of other senior officials of Coromandel and Samunnati. The partnership aims to strengthen market access and improve the availability of high-quality agri-inputs from Coromandel by leveraging Samunnati's extensive FPO network and Coromandel's expertise in crop nutrition, crop protection and agri services.
The partnership will explore customised marketing support initiatives, product demonstrations and technology-adoption programmes to support sustainable agricultural growth. As reported by Business Standard, Samunnati Finance Private Limited may provide financial assistance to eligible FPOs and agri-ecosystem participants for the procurement of Coromandel products, subject to separate arrangements and regulatory requirements. The collaboration will focus on strengthening last-mile access to quality agri-inputs, promoting sustainable farming practices and creating greater value for FPOs, village-level entrepreneurs and farmers through integrated market-linkage and financial-inclusion solutions.
Narayanan Vellayan, Executive Director – Crop Nutrition, Coromandel, stated that the partnership aligns with their commitment to delivering innovative and sustainable agri-solutions to farmers across India. According to Business Standard, by combining Coromandel's strong product portfolio and field expertise with Samunnati's deep engagement with FPOs and agri value-chain participants, they aim to improve access to quality inputs and support the growth of a more resilient and efficient agri ecosystem. Suresh Rajagopalan, Executive Director, Samunnati, emphasized their commitment to enabling collective prosperity across the agri ecosystem through this collaboration, stating that the partnership will help strengthen last-mile access to quality agri-inputs and create greater value for FPOs, village-level entrepreneurs and farmers through integrated market-linkage and financial-inclusion solutions.
The MoU was signed by Madhab Adhikari, Executive Vice-President and Business Head (fertiliser, SSP and nano), Coromandel, and Suresh Rajagopalan in the presence of other senior officials of Coromandel and Samunnati. As reported by Business Standard and The Hindu, this strategic collaboration represents a significant step toward improving agricultural input accessibility and sustainable farming practices across India's agricultural ecosystem.
