BSH Home Appliances India expects to end the year with India among its top five markets globally and anticipates 55-60% growth during the upcoming festival season. According to reports from Business Standard, Managing Director and CEO Saif Khan stated that India is one of the priority markets where the group is heavily invested, with the country potentially ranking among the top 10 markets by the end of 2026. The company has already demonstrated strong momentum with 53% growth in the first quarter compared to the previous year.
The company is implementing a multichannel approach to reach 500 exclusive brand outlets by 2030, up from approximately 200 by the end of 2026. As reported by Business Standard, BSH currently operates about 10,000 touchpoints with distribution strength increased by 50-55% in the first eight months. The company opened 30 stores in a single day on August 10 across Tier-I, Tier-II, and Tier-III markets, with individual exclusive brand stores reaching 164 and expected to close the year at 200 by end-2026.
BSH has expanded from being primarily a washing machine and dishwasher player to a full-stack portfolio covering entry-level value-added refrigeration, washing machines, small appliances, and built-in kitchen appliances. According to Business Standard, the company currently holds 4% market share and targets 8% by 2030. The dishwasher category shows particularly strong performance with 100% growth in the first six months and BSH maintaining 58% market share as the market leader.
The company is manufacturing more at its Chennai plant, producing refrigerators and front-load washing machines with adequate capacity to ramp up production. As reported by Business Standard, BSH plans to start producing bottom-freezer refrigerators in India from October and is accelerating localization efforts. The company expects to achieve 90% localization by 2030, potentially bringing this forward by one to two years due to geopolitical situations affecting raw material costs.
BSH is capitalizing on changing consumer preferences, particularly the shift toward induction cooking as an alternative to LPG during the current crisis. According to Business Standard, the company has seen 60% growth in steam ovens and air fryers growing in big volumes. The cooking range penetration remains at just 0.5% with significant growth potential, while the company plans to launch new cooking portfolio before the festival season and refrigeration products from October.
