AvenuesAI has received board approval for a minority investment of up to 2.5% in Ratnaafin Capital, a scaled new-age NBFC with a lending book exceeding ₹2,000 crores. According to stock exchange filings reported by The Economic Times, the company announced this strategic investment proposal on Friday. The investment aligns with AvenuesAI's broader strategy to build an AI-led embedded finance and digital lending ecosystem through partnerships with specialized NBFCs.
As reported by The Economic Times, Vishal Mehta, Chairman and Managing Director of AvenuesAI Limited, explained that the proposed investment aligns with the company's 'liability-light' lending strategy. Under this approach, AvenuesAI will operate as an AI-driven distribution and orchestration platform while partner NBFCs manage underwriting, capital deployment and lending operations. The partnership with Ratnaafin Capital will enable AvenuesAI to combine its AI infrastructure, payments ecosystem, enterprise communication capabilities and merchant distribution network with Ratnaafin's lending platform to expand embedded lending opportunities.
According to The Economic Times, Ratnaafin Capital is an RBI-registered NBFC focused on SME financing and backed by the RatnamSanghvi Family Group. The company is headquartered in Ahmedabad and is described as a fast-growing new-age NBFC with strong SME lending capabilities. The partnership combines AvenuesAI's technology infrastructure with Ratnaafin's established lending platform to create enhanced embedded lending opportunities.
As reported by The Economic Times, under the proposed strategy, AvenuesAI plans to leverage platforms including CCAvenue, Rediff and RediffPay to offer merchant-focused lending solutions such as working capital finance and invoice discounting. The company emphasized that lending exposure and balance-sheet risk would remain with regulated NBFC partners. Additionally, AvenuesAI plans to build broader AI-led analytics frameworks to support risk monitoring and customized lending products across its digital ecosystem.
