According to company data, Ather Energy has achieved a major milestone with the Rizta electric scooter crossing the 3 lakh-unit mark within two years of its launch. The scooter achieved the 2 lakh-unit sales milestone in December 2025 and added another 1 lakh units within just five months, demonstrating rapid customer demand growth. The Rizta has emerged as the company's largest volume driver, with 3,09,501 units dispatched until April 2026 since its official launch on April 6, 2024. The scooter reached the 1 lakh sales milestone within just 13 months of its launch, showcasing strong market acceptance for the family-focused electric vehicle. As per recent reports, the Rizta now accounts for 76% of Ather's total portfolio during FY26, highlighting its dominant position in the company's product portfolio.
The Rizta has played a crucial role in expanding Ather Energy's market share in 'middle India' by 4X since its launch. In FY'26, the Rizta constituted about 76% of the company's total dispatches and continues to lead growth initiatives. The company cited Vahan and Telangana Vehicle Online Sales data to show that its market share in regions including Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Odisha rose from 4.1% in Q1 FY25 to 17.3% in Q4 FY26. This strong performance has enabled Ather Energy to become India's third-largest electric two-wheeler manufacturer, standing behind only TVS Motor Company and Bajaj Auto in the segment. According to Ravneet Singh Phokela, Chief Business Officer at Ather Energy, the Rizta helped the company gain a leadership position in Southern India in FY26, while its most significant impact has been observed in expansion into newer territories. The rapid adoption also reflects the growing shift toward electric mobility in India, especially in the family scooter segment where affordability, practicality, and charging convenience are becoming key purchase drivers.
The Rizta has contributed significantly to Ather Energy's expansion in markets outside southern India. Northern states such as Punjab, Rajasthan and Uttar Pradesh recorded more than 3X growth in market share during the same period. The scooter's success has enabled the company to establish a stronger presence in these previously untapped markets, demonstrating its broad appeal across diverse geographical regions. Today, the Rizta is the primary contributor to Ather's sales volumes across both middle and northern regional markets, with the strategic positioning successfully expanding the company's national footprint. The Rizta accounts for the majority of Ather's sales volumes across both these regions, reflecting its strong performance in expanding beyond traditional strongholds. India's electric two-wheeler market has witnessed increasing competition as manufacturers focus on affordable and mass-market products to boost adoption, with family scooters emerging as a high-growth category due to rising fuel prices and improving EV infrastructure.
The Rizta has significantly expanded Ather Energy's customer base, bringing a larger share of family buyers into the EV category. Nearly 70% of Rizta customers are families with children, highlighting the scooter's strong appeal for everyday family usage. The vehicle was purpose-built with a heavy focus on daily comfort and practicality, incorporating a large seat, spacious floorboard, and total storage capacity of 56 liters (34 liters under-seat storage and 22-liter frunk). The scooter is also equipped with advanced features including SkidControl technology, active theft alerts, and tow alerts, providing owners with enhanced safety and security. This demographic shift represents a key growth driver for the electric vehicle segment, bringing new customer segments into the EV ecosystem with a focus on practicality and lower running costs. The success underscores the growing demand for practical electric mobility solutions beyond premium performance-oriented scooters.
The Rizta's success has delivered exceptional financial results for Ather Energy. Driven by Rizta's volumes, the company reported a 63% surge in yearly revenue to ₹3,671 crore and reduced its quarterly net losses by 57%. The company sold 2.63 lakh units in the full financial year, a 69% jump over the previous year, with quarterly revenue crossing the ₹1,000 crore mark for the first time in March 2026. The affordability has been boosted by the Battery-as-a-Service (BaaS) model, allowing customers to buy the Rizta S for an upfront cost of ₹76,000 plus a monthly battery subscription, instead of paying the full price of ₹1.17 lakh all at once. Building on this success, Ather is developing new platforms - the EL platform for more affordable scooters targeting ₹1-1.25 lakh price range and the Zenith platform for electric motorcycles with engine equivalents from 125cc to 300cc. To support this growth, a third manufacturing plant in Chhatrapati Sambhajinagar is slated to go operational in late 2026, which will boost total annual capacity to 1.42 million units.
