Hinduja Group flagship company Ashok Leyland announced its partnership with vehicle recycling firm Rosmerta Recycling for scrapping of old commercial vehicles across India. According to reports from Business Standard, the collaboration will facilitate seamless access to Rosmerta Recycling's authorised scrappage facilities through Ashok Leyland's nationwide dealer network, offering customers a convenient, end-to-end scrapping solution including support with deregistration and statutory documentation. Madhavi Deshmukh, National Sales Head at Ashok Leyland, stated that India has a significant population of ageing commercial vehicles, making an organised, transparent and customer-friendly scrappage ecosystem essential. The partnership reinforces Ashok Leyland's commitment to sustainable mobility, circular economy principles and reducing emissions across the vehicle lifecycle.
The partnership aligns with the central government's voluntary vehicle modernisation programme, which encourages replacement of older, polluting vehicles with cleaner and more efficient alternatives. As reported by Business Standard, the collaboration also complements the recently announced Naya Safar Scheme, aimed at reducing transport-related emissions across the Delhi-NCR region. Kartick Nagpal, President of Rosmerta Group, noted that the government's recently approved commercial vehicle replacement initiatives are expected to accelerate organised vehicle scrappage across India. The mandatory scrappage of BS-III and older commercial vehicles through authorised Registered Vehicle Scrapping Facilities —covering an estimated 2.07 lakh vehicles in Delhi-NCR—represents a significant step towards cleaner mobility and a stronger circular economy.
According to Business Standard, the collaboration will provide customers with competitive value for their old vehicles, scrappage-linked OEM discounts on new vehicle purchases, and waivers on road tax and registration fees in line with applicable government policies. Customers will also benefit from a professional and compliant deregistration process, ensuring complete peace of mind. Madhavi Deshmukh emphasised that the partnership aims to make responsible vehicle disposal simpler while enabling customers to transition to newer, cleaner and more efficient commercial vehicles. Through its nationwide dealer network, Ashok Leyland will facilitate seamless access to Rosmerta Recycling's state-of-the-art Registered Vehicle Scrapping Facilities (RVSFs), ensuring safe, compliant and environmentally responsible dismantling of end-of-life vehicles while maximising material recovery and advancing the circular economy.
Kartick Nagpal highlighted that Rosmerta Recycling remains committed to scientific dismantling, maximising material recovery, and maintaining the highest environmental and regulatory standards to build a sustainable vehicle recycling ecosystem. The partnership comes at a pivotal time as the Government's recently approved commercial vehicle replacement initiatives are expected to accelerate organised vehicle scrappage across India. Together, Ashok Leyland and Rosmerta Recycling will work towards encouraging customers to responsibly scrap old vehicles while ensuring a convenient and transparent process, supporting the Government of India's Voluntary Vehicle Modernisation Program and contributing to India's transition towards cleaner and more efficient commercial vehicles. This initiative reflects Ashok Leyland's continued focus on advancing responsible mobility solutions and supporting initiatives that contribute towards a cleaner, more sustainable transportation ecosystem.
