According to reports from NDTV, Amul has implemented significant price increases across its butter and ghee product portfolio effective from November 4, 2026. The dairy cooperative has raised prices of all variants by up to ₹50 across India, marking a substantial cost revision for consumers. The company has updated retail MRP labels and online platforms with immediate effect, ensuring the revised pricing is reflected across all sales channels. As per Amul's online platform, the products are marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF).
The most significant price adjustment affects Amul Ghee, with the 1-kg carton price increasing by ₹50 from ₹630 to ₹680. Additionally, the 500-g pouch of Amul Pure Ghee has become costlier by ₹20, rising from ₹325 to ₹345. According to Amul's online platform, cow ghee is listed at ₹740 per litre, while Sagar ghee costs ₹710 and buffalo ghee is priced at ₹720 per litre. These increases represent the largest percentage increases across the product range and have been implemented with immediate effect across all retail channels. The price hike comes amid rising demand and shortages of Amul cow ghee in several markets, with stores in Vadodara, Ahmedabad, Pune, and Kolkata reporting they've been struggling to keep up since the Ganesh festival.
Butter products have also seen notable price revisions, with the 100-g pack of Amul Butter increasing by ₹3 from ₹63 to ₹66. The 500-g pack of Amul Butter has seen a ₹15 hike, rising from ₹310 to ₹325. These changes reflect the broader price adjustment strategy across the company's dairy product portfolio and have been implemented with immediate effect on retail MRP labels. Some varieties, including pure ghee and combo packs, are currently showing as unavailable on Amul's online platform following the price revision.
The price revision comes amid rising demand for branded ghee in Gujarat and Rajasthan, with media reports linking the increase to enforcement action against suspected adulterated dairy products. As per reports citing a cooperative leader associated with Amul, authorities had seized around 2 lakh kg of suspected counterfeit ghee across the two states over the preceding six months, which has reportedly encouraged some consumers to prefer established brands. The festive season has intensified demand significantly, as nearly half of India's annual ghee consumption happens around this time, making supplies particularly tight. Supply constraints have been reported across multiple cities including Pune and Kolkata, with stores in places like Vadodara, Ahmedabad, Pune, and Kolkata saying they've been struggling to keep up since the Ganesh festival. The latest revisions have partly offset earlier GST-related savings, as in September 2025, Amul had reduced prices across 700 dairy products after GST fell from 12% to 5%, with a one-litre ghee carton becoming ₹40 cheaper at ₹610 and a 500-gm butter pack falling from ₹305 to ₹285.
